Entries by SOURCE

My Experience Studying PR at University

Moving away for university was something I always wanted to do. Being from a small town in the North of Ireland, it felt like most people followed the same path staying at home for university. I wanted a fresh start in a new city. Following in my brothers’ footsteps I decided Liverpool would be the […]

Elon and Twitter – A Match Made In Heaven… Or Hell?

On Monday, the board of Twitter accepted billionaire Elon Musk’s $44bn (£34.5bn) takeover bid. Only two weeks ago Musk made the shock bid claiming Twitter had “tremendous potential” that only he could unlock.   An avid Twitter user himself, Mr Musk boasts an audience of over 83.3m followers. His love of Twitter leads him to […]

New Beginnings: Navigating Your First Week in PR

Written by Adam Stanworth, Account Executive at Source PR. Having completed my first week as an Account Executive at Source PR, I decided to take the time to reflect on navigating the initial few days of my new role. Background In her previous blog Jess Pardoe noted that there are myriad ways in which you […]

Are April Fool’s Day Campaigns Still Effective For Brands?

Written by our PR intern and university student Bridie Buckingham… We all have iconic April Fool’s Day campaigns that come to mind, whether that’s from years gone by or more recently. Perhaps it’s Ant & Dec’s fictional rebrand to Dec & Ant? Or the Teletubbies’ dive into cryptocurrency with TubbyCoin? What about Paddington’s shocking revelation last […]

Do We All Have The Same 24 Hours In A Day As Molly Mae?

Written by our Senior Account Manager Jessica McDonnell… There’s an age-old saying in the industry: ‘there’s no such thing as bad PR’. This is a statement that for the most part I’m inclined to agree with.   Unless you’ve been hiding under a rock, you’ll have likely seen the online backlash that 22-year-old social media […]

A Look Inside Google’s Year in Search 2021

Written by our PR intern and university student Bridie Buckingham… This year, more than ever, the world is searching for “How to Heal.” Google premiered its 2021 ‘Year in Search’ film in 50+ languages worldwide. The highly anticipated short is built from Google Trends data highlighting the world’s most asked questions and most searched topics this […]

Our Take On The Latest Social Advertising Bans

The news broke last week that adverts promoting cosmetic procedures to under-18-year-olds have been banned in the UK. And that got us thinking… Is blacklisting the best way to eliminate controversial campaigns?   According to The Guardian, adverts promoting “breast enlargement, nose jobs and liposuction at under-18s” are included in the crackdown, which was orchestrated […]

Was The Social Media Blackout A Good Thing?

Last week, the world experienced a six-hour social media blackout. The three social media giants: Instagram, Facebook and WhatsApp, all crashed at once. Disaster! In light of this this, and other semi-apocalyptic events that have happened over the past 18-months, many thought this was another sign of humanity’s untimely demise! But thankfully, it wasn’t. Our […]

My Take On Kim K’s Met Gala PR Stunt

Written by our PR intern and university student Bridie Buckingham… The 2021 Met Gala was earlier this week, and it has taken the internet by storm. Like most, I know little about designer brands or high fashion looks, however, that doesn’t stop me from giving my two cents on the red-carpet lineup. Sharing opinions on the […]

Co-Marketed Collaborations That Didn’t Go To Plan

There’s nothing better than a clever, well-executed, and tasteful co-marketed collaboration. For example, when Adidas started working with Kanye West’s Yeezy clothing brand to produce some extremely choice trainers, the German firm hit the jackpot. Not only did Adidas have an all-new line of exclusive and incredibly desirable trainers, but it could employ an icon […]