Entries by SOURCE

How We’ve Fallen Out Of Love With Love Island’s Marketing

Much has been made of this year’s Love Island. Since around springtime this year, long-time fans called out their desperation for the seventh season. With this being the first summer series since 2019, combined with a slightly delayed release this year, the anticipation for Love Island could not have been more fervent. Let’s be honest […]

Our Tips On Securing Media Coverage

Having worked both as a journalist and a PR person for nearly a quarter of a century, I have had a few years of trying to figure out what works when it comes to securing coverage in the media. My take on it is there are a lot of factors to getting your news written […]

I Explored The Psychology Behind Fear Mongering In The Media

Written by our PR intern and university student Bridie Buckingham… I was wondering about what to write on the Source blog this week, until a spirited office conversation piqued my interest. Whilst discussing some current media trends the phrase fear-mongering cropped up several times and I began thinking, beyond the obvious, just what does fear-mongering (or […]

Which Social Media User Updates Should Just Stay In The Drafts?

Last year, we talked about the possibility that the ‘big three’ social media companies might have run out of ideas. Various changes that Twitter, Instagram and Facebook had made to their interfaces indicated that the things that were making them so unique initially – Twitter’s tight character limit and lack of stories (amended to ‘Fleets’ […]

From Journalism To PR: What Have I Learned During My First Month At Source?

It’s been roughly a month or so since I started my role as an Account Executive here at Source, and the time has flown! So, with that in mind, I’m going to try to give you a brief synopsis of what I’ve learned during my first month. One thing has become immediately clear since moving […]

Top Tips For Smashing Your ‘Virtual’ PR Placements

Written by our PR intern and university student Bridie Buckingham… To say that Covid has impacted our lives in more ways than one would be an understatement. Just one of the (many) groups to be affected by ongoing restrictions is college and university students. Many will have been planning on embarking on placements this summer […]

#PrideMonth – Where Does ‘Rainbow Washing’ Begin & CSR End?

June is Pride Month, the famous rainbow flag designed by gay rights activist Gilbert Baker in 1978 (and its updated variations) is flying high at the moment. From football clubs to entertainment channels, car companies and news outlets – where not so long ago the very idea of a corporation supporting LGBTQ+ rights would have […]

Which Degree Is Best For A Career In PR?

Written by our PR intern and university student Bridie Buckingham… Most of us understand the pressure of choosing the right degree. It can be stressful figuring out what career path you want to take, and when you add all the possible degree options there are available nowadays – it can become very overwhelming. We all […]

Is It Ever Okay To Create Your Own Communications Channel?

With the news that Donald Trump has created his own platform to communicate his messages directly to those who want to read them, we’re asking: is it ever OK to create your own communications channel?   One of the reasons Trump has set up his own ‘social media’ channel is because he has been banned […]