Entries by Beth Ellis

How We’ve Fallen Out Of Love With Love Island’s Marketing

Much has been made of this year’s Love Island. Since around springtime this year, long-time fans called out their desperation for the seventh season. With this being the first summer series since 2019, combined with a slightly delayed release this year, the anticipation for Love Island could not have been more fervent. Let’s be honest […]

Which Social Media User Updates Should Just Stay In The Drafts?

Last year, we talked about the possibility that the ‘big three’ social media companies might have run out of ideas. Various changes that Twitter, Instagram and Facebook had made to their interfaces indicated that the things that were making them so unique initially – Twitter’s tight character limit and lack of stories (amended to ‘Fleets’ […]

#PrideMonth – Where Does ‘Rainbow Washing’ Begin & CSR End?

June is Pride Month, the famous rainbow flag designed by gay rights activist Gilbert Baker in 1978 (and its updated variations) is flying high at the moment. From football clubs to entertainment channels, car companies and news outlets – where not so long ago the very idea of a corporation supporting LGBTQ+ rights would have […]

Colin Vs Cuthbert, Covert Collaboration Or Legitimate Lawsuit?

If you’ve been anywhere near social media within the last week or so, you’ll have noticed that there’s something of an unexpected war going on between two beloved supermarket brands at the moment: M&S, the British retailer, has launched a court case against German supermarket Aldi for allegedly imitating its birthday cake, Colin the caterpillar, […]

WHY REAL ‘WORK PERKS’ GIVE YOU THE BEST PR

It’s safe to say that the pandemic has shown employees all over the world their workplace’s true colours. The range of response from managers, bosses and directors has been enormous: from some workplaces forcing their employees to download tracking applications that monitor their every move, to others fully embracing the opportunity to let their staff […]

IS LOCAL MEDIA COVERAGE JUST AS VALUABLE AS NATIONAL MEDIA COVERAGE?

At Source PR, we have plenty of experience gaining coverage for our clients, from the nichest of publications to some of the UK’s largest. From the BBC News to ITV, the Mirror Online and the Financial Times, we’ve got a track record we’re proud of.   But we’re no stranger to local media, either. In […]

ARE THE ‘BIG 3’ SOCIAL MEDIA PLATFORMS RUNNING OUT OF IDEAS?

Last week, Instagram unveiled its biggest interface overhaul in ten years. The platform, which has over one billion users, has created a ‘Shop’ tab, where users can buy specific or recommended products directly from other users. It also released a ‘Reels’ section, which has been described by CNN as ‘a TikTok copycat feature.’   Instagram […]

JO MALONE’S MISJUDGEMENT – THE IMPORTANCE OF STAYING ON TOP OF CURRENT AFFAIRS

While some businesses have folded due to the impact of COVID-19, others have managed to find their feet during it. We’ve seen tongue-in-cheek advertising slogans emerge, such as KFC’s switch from ‘It’s finger lickin’ good’ to ‘It’s good’ as a reference to the importance of hand-washing and personal hygiene,  showing an increase of sense of […]

THE EXPECTATIONS OF BRANDS ON SOCIAL MEDIA

In recent years, the way brands approach public relations and customer interaction has changed radically. When your ASOS or Amazon package doesn’t arrive on time, your first step might be to send a tweet or DM to their official accounts. You’re then likely to hear from a sales team member or social media intern within […]