Entries by Beth Ellis

Does Your Business Need A Social Media Presence?

It’s perfectly understandable to question whether or not your business needs a social media presence – whether that’s on Twitter, Facebook, Instagram, LinkedIn, or even Pinterest. In particular, companies in the B2B or business to business market may wonder if they want or need to have social media accounts.   After all, it’s something that […]

Not The Full Truth: Why Have Brands Gone Crazy For NFTs?

If you’re still not entirely sure what an NFT – or a non-fungible token – is, it’s time to brush up on your vocab, because it’s a term that isn’t going away any time soon.   The concept emerged as early as 2014, but exploded in popularity and in the public consciousness last year – […]

Do We Have LinkedIn Fatigue?

At a friend’s gathering few months ago, I was talking with a group of people I’d never met before, and the conversation turned to what we all did for work. After the polite exchange of questions (a lot of “so what does that entail, exactly?”) someone happened to mention LinkedIn.   Immediately following the L […]

7 Times ‘Squid Game’ Impacted Marketing Campaigns – For Better or Worse

The South Korean mega-hit ‘Squid Game,’ Netflix’s most popular show ever (officially!), hasn’t just been dominating streaming figures, conversation, and online memes – it’s also been leaving a cultural footprint on the marketing world, too.   The show isn’t for everyone: it’s action-packed but ultraviolent, and, despite moments of light-heartedness, can make for heavy watching. […]

How We’ve Fallen Out Of Love With Love Island’s Marketing

Much has been made of this year’s Love Island. Since around springtime this year, long-time fans called out their desperation for the seventh season. With this being the first summer series since 2019, combined with a slightly delayed release this year, the anticipation for Love Island could not have been more fervent. Let’s be honest […]

Which Social Media User Updates Should Just Stay In The Drafts?

Last year, we talked about the possibility that the ‘big three’ social media companies might have run out of ideas. Various changes that Twitter, Instagram and Facebook had made to their interfaces indicated that the things that were making them so unique initially – Twitter’s tight character limit and lack of stories (amended to ‘Fleets’ […]

#PrideMonth – Where Does ‘Rainbow Washing’ Begin & CSR End?

June is Pride Month, the famous rainbow flag designed by gay rights activist Gilbert Baker in 1978 (and its updated variations) is flying high at the moment. From football clubs to entertainment channels, car companies and news outlets – where not so long ago the very idea of a corporation supporting LGBTQ+ rights would have […]

Colin Vs Cuthbert, Covert Collaboration Or Legitimate Lawsuit?

If you’ve been anywhere near social media within the last week or so, you’ll have noticed that there’s something of an unexpected war going on between two beloved supermarket brands at the moment: M&S, the British retailer, has launched a court case against German supermarket Aldi for allegedly imitating its birthday cake, Colin the caterpillar, […]

WHY REAL ‘WORK PERKS’ GIVE YOU THE BEST PR

It’s safe to say that the pandemic has shown employees all over the world their workplace’s true colours. The range of response from managers, bosses and directors has been enormous: from some workplaces forcing their employees to download tracking applications that monitor their every move, to others fully embracing the opportunity to let their staff […]

IS LOCAL MEDIA COVERAGE JUST AS VALUABLE AS NATIONAL MEDIA COVERAGE?

At Source PR, we have plenty of experience gaining coverage for our clients, from the nichest of publications to some of the UK’s largest. From the BBC News to ITV, the Mirror Online and the Financial Times, we’ve got a track record we’re proud of.   But we’re no stranger to local media, either. In […]