Entries by Beth Ellis

THE EXPECTATIONS OF BRANDS ON SOCIAL MEDIA

In recent years, the way brands approach public relations and customer interaction has changed radically. When your ASOS or Amazon package doesn’t arrive on time, your first step might be to send a tweet or DM to their official accounts. You’re then likely to hear from a sales team member or social media intern within […]

HOW PR INFLUENCERS ARE SHAPING THE HOLIDAY DESTINATIONS OF YOUNG PEOPLE

If you’re a regular user of social media, you’ll know that so-called ‘Blue Monday’ has not long passed. This extremely successful marketing scheme, originally created by Sky Travel in 2005 to sell holidays, is debunked yearly. Yet despite the pseudoscience, it seems to resonate with people: we have post-Christmas fatigue, aren’t drinking or going out […]

WILL PRINT MEDIA MAKE A COMEBACK IN 2020?

Since we at Source work in both digital and print media, it’s good to have our fingers on the pulse and be aware of any changes in the industry, and we’ve had our eyes peeled on some changes in the landscape for a little while now. The digital marketing sphere has boomed in recent years, […]

POSITIVE PREDICTIONS IN DIGITAL MARKETING FOR 2020

According to a report by PayPal’s Commerce Index, the number of businesses in the UK expected to begin marketing on social media is set to double in the next six months – a huge increase from the approximate 600,000 businesses that already do so. British businesses are finally set to catch up to the rest […]