Entries by

WHY SOCIAL MEDIA IS NOT ALWAYS ABOUT ROI

Social media: a powerful tool that will connect you to your audience and help spread the word about what your brand has to offer.  It is of course another platform that can encourage sales but a recent campaign had us thinking about how social media does not necessarily need to lead to an increased ROI. […]

Fake News, can it be avoided?

In a world of “he said she said” debates across social media and “click bait” news articles, it’s difficult to know what’s real and what isn’t…. Although fake news is not a new concept, it’s now moving up the real news agenda with the help of social media – allowing a story to spread like […]