Businesses in the countryside are showing great resilience in these testing times and with clever use of strategic PR for rural businesses they are winning valuable goodwill which, along with the positive use of social media, they must ensure continues post Covid-19. Many farm shops and rural outlets have adapted their operations to run doorstep […]
About Gill Broad
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Entries by Gill Broad
As more farms are facing the financial crunch, many are looking to diversify and explore new and different options to sustain their businesses and bring in revenues. Marketing and PR play an important role in supporting these businesses and helping them reach their full potential. One such example is the growing of cannabis for both […]
Agriculture has one of the worst safety records of all industries and so a new agricultural marketing campaign to tackle the issue has been widely welcomed. Being depressed and not focused can lead to accidents – with 85% of young farmers saying there is a correlation between farm safety and mental health. The Farm Safety […]
Adding income streams through diversification projects is focusing the business brains of many farms and estates in this post-Brexit landscape. And while a new farm shop, glamping enterprise or festival requires concentrated attention, it’s also vital to think about PR and marketing for your rural business to actually tell customers about your rural business or […]