Entries by Jessica Pardoe

Our BrightonSEO Spring 2022 Takeaways

It’s been nearly a month since we swapped the rolling hills of the Cheshire countryside for a few days of pebble beaches and chip-stealing seagulls in Brighton for no other than the world’s largest gathering of search marketeers, BrightonSEO. Our bag at Source is traditional PR and all that it encompasses, however we also offer […]

Tips For Developing A Career In PR

A career in PR can be extremely rewarding and it sounds incredibly cliché, but every day is different, truly! Unfortunately, it can be said that PR has a PR problem. It’s not currently taught in the school curriculum, and whilst there are university courses out there, they aren’t as abundant as the likes of business […]

All You Need To Know About Brand Collaborations In 2022

In the month that Greggs announced its largest ever café would be opening in Birmingham in no other than Primark, then brought out its very own sell-out clothing line to seal the deal, it would appear that truly anything is possible. Today on the blog, we discuss brand collaborations, the best examples of them and […]

Influencer Vs. Creator – Who’ll Come Out On Top In 2022?

In a recent webinar with Head of Ryanair’s social, Michael Corcoran, one of his arguments that I found particularly compelling (and perhaps a little controversial) was that influencer marketing is on the decline, and is about to be replaced with working with creators instead. Will creator marketing catch on? I’ve been thinking a lot about […]

Why Do Christmas Ads Lose Their Appeal?

During lockdown 1.0 (which feels exactly 472894790 years ago), I began studying an ‘at-home’ psychology course to better understand the human mind and the way we think, because as communicators this is fundamentally important to our practice, and it’s pretty instrumental in doing a good job on behalf of our clients too. I picked up […]

Our BrightonSEO Autumn 2021 Takeaways

At Source PR, our bag is traditional PR and social media, but we also offer digital services too. With the incredible growth of this industry, it would be crazy not to! With this in mind, we packed our bags and headed south to BrightonSEO last week to meet up with, and learn from, some of […]

Using LinkedIn To PR Your Business

LinkedIn is a platform that we utilise often for our clients, especially those in B2B industries. With an audience of nearly 31.2 million users in the UK, 57% of which are between 25 and 24 years old, it’s hard to deny that there’s an opportunity here to PR your business. But how do you get […]