Entries by LOUIS HILL

Plain English Please!

This may just be a personal gripe but why do agencies feel the need to adopt ‘marketing speak’ when working with clients?  I appreciate that it’s important to use the right terminology when explaining a campaign or PR proposal but let’s not forget clients are normal people so can we please stop using cliches and […]

Influencer Marketing Lessons From Marcus Rashford

It’s fantastic to hear that the AQA exam board is looking to use Marcus Rashford as a case study on how best to use social media to instigate social change in society.  The 23 year old “black man from Wythenshawe” is not only a role model for many but a brilliant example of what an […]

A Summer Of Sport & PR Disasters

It’s been a fantastic summer of sport with the Olympics, Euros and a Lions series in South Africa, let alone all the smaller sporting occasions that take place every week across the country.  All have been achieved despite the global restrictions and regulations in place to tackle the Covid-19 pandemic. It’s been an amazing feat […]

Crisis Communications & Why You Should Have Plans In Place

An organisation’s reputation is intrinsically linked with its ability to secure sales, attract top talent or even to charge a premium. Well regarded business also benefit from loyal customers who buy a broader ranges of goods and tell others.  So if reputation is all important why not ensure you have you crisis communication plans in […]

ALL YOU NEED TO KNOW ABOUT DOING A SOCIAL MEDIA AUDIT

There’s been an exponential rise in businesses using social media platforms to excite, entice and engage with audiences as more and more consumers turn to social media during the recent lockdowns.  To maximise performance and ensure you are on brand and have a strong message, now is the right time for companies to undertake a […]

PR ADVICE – CAN DEMOCRACY SURVIVE WITHOUT INDEPENDENT MEDIA?

Anyone offering PR advice to Donald Trump must have earned their corn attempting to manage his messages or even keep control of his diverging news agenda. The difficulty of offering PR advice to Donald was that, on average, the Whitehouse Director of Communications lasted just 150 days, barely enough time to effectively influence the strategy, […]

WHAT MAKES THE BEST PR AGENCY?

As the new year begins and we enter a third lockdown, now seems the right time to think about what will make the best PR agency for clients whether in Manchester, Liverpool or the North West.  Here, we share our thoughts on what makes a PR and social media agency successful and how good client […]