IS ALL PR GOOD PR WHEN THE NEGATIVE TAKES OVER?

The Brits topped off an amazing year for Adele, winning the most prestigious award of Best album the week after clearing up at the Grammys. But what dominates the media the next day is the fact that Adele was cut off mid speech by an apologetic James Corden and stuck her middle finger in the air in response- though as her PR company quickly clarified, the insult was indeed directed at “the suits” (the show’s organizers) and not her fans.

This echoes of events two weeks ago, when Madonna’s multi-million dollar performance at the Super Bowl was overshadowed by British pop star M.I.A giving the middle finger salute to the camera.

Last year the sports world was rocked, not by broken records or incredible achievements, but by cheating sport stars. John Terry dropped as England Captain over the racism affair, Tiger Woods dropped by Nike as details of his sex addiction surfaced, Rio Ferdinand branded a cheat as the details of his many kiss and tell stories come to light.

Are we so addicted to car crash entertainment that we can relish every bit we get? These are the days of reality TV where we tune in for the next lot of heartbreak and fashion faux-pas. Millions of people were gripped to see whether the TOWIE tribe of fake tan, eyelashes and bare flesh can overcome cheating allegations week after week.

What should be big news is the impact that this had on young fans, with news and opinions so easily accessible by social media and smart phones, celebrities need to be aware of the impact that they have on young and impressionable minds. How many kids witnessed Striker Luis Suarez refusing to shake Patrice Evra’s hand before the match? What message does that send about good sportsmanship!?

Perhaps more time should be spent trying to achieve great results, than trying to put a positive spin on a bad situation?

HAT-TRICK OF NEW CLIENTS FOR SOURCE

Cheshire-based Source PR has scooped a hat-trick of major new business wins, despite the current economic difficulties facing many in the service industries.  The success of the PR and marketing consultancy, located just outside Chester, is a positive indication that many companies are still looking to actively market themselves and win new customers in response to the tough trading climate.

The latest organisations to take advantage of Source’s results orientated approach are; the Nantwich based Self Storage Association (SSA), London’s Aquality Trading & Consulting Ltd and Wrexham’s Moneypenny.

• Moneypenny, one of the North West’s entrepreneurial success stories, appointed Source to help raise its profile nationally as well as within its core business sectors. 

• The Self Storage Association (SSA UK), the trade association for the UK’s Self Storage industry, bought Source PR on board to help raise the profile of self storage in the UK, support its nationwide member base and promote best practice within the industry.

• London based Aquality Trading & Consulting Ltd appointed Source PR to help champion water efficiency technologies and flood control systems across the UK using classic PR techniques as well as a broad range of marketing initiatives.  

The MD of Source PR, Louis Hill, explains, “It’s been a great summer and these new business wins show that there are many companies out there looking to take the initiative and maximise there opportunities in the current economic climate. 

“These three businesses are a great example of that as they are all doing fantastic work and we are really looking forward to helping them share their good news, attract new customers and making a positive difference to their businesses.”

The Source PR team is made up from experienced PR and marketing professionals as well as former journalists.  It offers a full range of PR and marketing services to clients but prides itself on its straightforward personal approach and its ability to cost effectively deliver results.  For more information, visit www.sourcepr.co.uk.

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