PR AND MARKETING FOR CHESHIRE’S MOST ICONIC PUBS

Two of Cheshire’s most iconic pubs have called on Source PR to help support them with their PR, social media and content marketing as they look to reengage with customers after lockdown.

The Swan in Tarporley and the newly refurbished Lion in Malpas, both part of The Bear Inns Group, have benefited from multi-million pound investments and refurbishments and are now looking to raise awareness of their features as well as re-engage with the community.

The Swan, an historic coaching inn dating from 1565, has been an integral part of the South Cheshire community for over 400 years.  The refurbished pub maintains its characterful Georgian features including log fires and rustic decor in keeping with its coaching inn roots.

The Georgian coaching inn offers 16 double bedrooms all of which are en-suite.  Located in the main building, or the adjacent coach house, the rooms have been recently refurbished to offer a unique and characterful place to stay in the heart of Cheshire, just eight miles from Chester, and only a short commute to Manchester or Liverpool.

To support the local community, The Swan has joined the Government initiative, ‘Eat Out to Help Out’.  The new government scheme incentivises customers to eat out in their favourite eating establishments by giving them a discount which the business can then claim back from the government

The Lion is a fully renovated country pub with double bedrooms set in the heart of Malpas, one of Cheshire’s most picturesque villages.   Formerly The Red Lion, the site dates back to the 16th Century and has welcomed locals and visitors for centuries.  Scheduled to reopened in Autumn 2020 after extensive renovation and refurbishment, the pub now offers a large open bar area with a range of quality local ales and lagers, wines and spirits as well as classic cocktails.  The area has been cleverly segmented to offer a cosy spaces with fires, open bar area as well as relaxed and more formal dining areas throughout.

The complete renovation and refurbishment saw the addition of 16 double bedrooms.  Residents are offered a range of beautifully decorated rooms, each named after local Cheshire villages. The double rooms are all en-suite and have been designed by award winning Lister Carter, a leading interior design company.

Louis Hill, Managing Director of Source PR, says: “Pubs are an integral part of the community, providing not only an excellent pace to eat and drink but importantly a place for people to come together.  We love pubs and this could not be a better PR brief for us to get stuck into.”

Source PR has a track record of supporting the opening of pubs, bars and restaurants having supported Cheshire Cat Pubs & Bars with their seven pubs across the UK, culminating in them winning the UK’s Best Pub.  The team also helped Jerry Brunning, founder of Brunning & Price, when he returned to the sector with the launch of the Swan in Marbury.

IS IT POSSIBLE TO WORK JUST AS PRODUCTIVELY FROM HOME?

If quarantine has taught us anything about ourselves, it’s whether we can – or can’t – work from home effectively. Past studies, such as this one of a call-centre in China, have shown that, contrary to popular belief, productivity actually increases when staff work from home. Though gossip serves a purpose in the workplace (some might say an essential one), eliminating this aspect of the workspace is bound to increase productivity. A further study by Airtasker found that not only were employees healthier when working from home, but they were also on average working 16.8 more days a year in terms of productivity.

However, there is definitely a sense that some people just simply aren’t suited to working from home. Those who suffer from attention disorders, such as ADD and ADHD, find it particularly difficult without the structure and supervision of the office workspace. It’s hard enough for lots of us to stay off the (non-work related) social media when you need a distraction – particularly as the news is now ever-shifting, constantly updating us with legislation changes, statistics and advice.

So, to help you keep inspired, we at Source have compiled a short but sweet list of tips to help you work effectively from home.

  1. Listen to music. While some may understandably find this distracting, others find that listening to ambient or instrumental music while working does wonders for their concentration. This works in particular with over-ear headphones if you have noisy neighbours or a lively household!
  2. Work in a tidy space. This means you won’t have the temptation to get your Mrs. Hinch on – even if that is a productive form of procrastination. Plus, a tidy desk is a tidy mind!
  3. Work smart. If you’re in a slump, for whatever reason, leave the desk and come back when you’ve refreshed with a walk or a tea break. Globally, anxiety levels are naturally high right now, so it’s sometimes better to reset yourself with a break from the desk rather than push on through a mental hiccup.
  4. Give yourself something to look forward to. Whether it’s watching a new episode of your favourite TV show that just dropped, trying out a new recipe, or spending some chill time with your pets, having something to look forward to at the end of the working day is a great mood-lifter. Though it might seem like our choices are limited right now, there’s a wealth of advice, workouts, recipes, and amazing entertainment to keep us occupied.
  5. Limit your social media intake. This isn’t just to keep yourself away from distractions, but also to fend off some of the negative impacts of being constantly plugged in. Though it’s good to stay informed on the new advice, I find the wealth of opinions, anxiety and anger that reverberates after every government update pretty overwhelming. Keep up-to-date, but don’t be afraid to hit that mute button.

Naturally, it’s impossible to keep completely off the timelines, and it’s always nice to see the ordinary goings-on of our friends and family on Instagram, Twitter and Facebook!

At Source, we know all there is to know about social media, digital marketing and PR, and how to tailor it to your businesses’ needs – whatever they are. Contact us on 01829 720789, or follow us on Twitter (source_tweets), Instagram (prsource) and Facebook (Source PR).

THE SOURCE TO SUPPORT HOSPICE OF THE GOOD SHEPHERD WITH COMPLIMENTARY CHARITY PR

As times are rather tense right now, let’s have some positivity.

A few weeks ago, for Random Acts of Kindness Day, we shared that we’d decided to offer 6 months’ worth of complimentary charity PR to a local organisation who we felt were really in need of it.

Charity PR assistance - Source PR and Hospice of The Good Shepherd

After leaving the decision to you, the public, we were blown away with the response and all of your nominations.

Who We Decided To Offer Charity PR To, And Why…

Careful deliberation between the team has led us to a decision that the charity we wish to support is…

The Hospice of The Good Shepherd, who are based nearby to our office in Cheshire.

The Hospice of The Good Shepherd are a superb local charity who, free of charge, provide special palliative care for people with both cancer and non-cancer life limiting illnesses, at all stages. The dedicated team of staff and healthcare professionals tend to the physical, emotional and social needs of those with a life-limiting illness and help to maintain their dignity. Not only this, but they also care for relatives, carers and friends as well as patients.

Being a local Cheshire charity with such an important goal, though the decision was not easy, we felt very natural choosing Hospice Of The Good Shepherd for our charity PR campaign.

Charity PR - Source PR Support Hospice Of The Good Shepherd With Complimentary PR

We’re looking forward to showing you the work we plan to do with them.

Looking For A PR Agency?

If you’re looking for PR support for your business, why not give us a call and find out what we can do for you? Based in Cheshire, our integrated PR agency contains a team of experts in all things PR, social media, digital marketing and more.

Click here to get in touch, or give us a call on 01829 720 789.

 

Featured image credit: Chester Tweets.

THE NORTH WEST PR AGENCY

This week were excited to see our profile piece appear on Prolific North as a leading North West PR agency.  Although based in Cheshire, Source PR has increased its presence across the North West and is delighted to be profiled in this way.

Award winning Source PR, established more than 10 years ago, has grown year on year and is now regarded as one of the leading PR, marketing and digital agencies in Chester, Cheshire and the whole of the North West.

The great work undertaken by the team, covering all services including social media management, B2B PR, consumer PR, design and digital communications have all been recognised by clients with some excellent endorsements achieved across the board.

The team is also recognised for the work it has done in both helping with crisis communications, stakeholder engagement strategies as well as supporting rural businesses raise their profile and develop effective marketing strategies that build credibility and deliver customer engagement.

The North West PR Agency is also well placed to provide specialist communication support for businesses looking to secure planning permissions or help with their broader stakeholder communications.  With experience of working in the property and construction sectors for decades, Source PR is uniquely placed to help businesses with a broad range of communications challenges and issues.

Most recently, Managing Director Louis Hill was asked by the national media to comment on the government’s Covid-19 communications strategies.  His comments were widely picked up in the national media including the Daily Telegraph, Daily Mail as well as The Metro.  This kind of media coverage is often achieved for the North West PR Agency’s clients – resulting in Source PR often being nominated and receiving numerous awards.

The team at Source PR comes from a wide variety of backgrounds including those with proven PR skills, journalist backgrounds or specialist social media / digital agencies.  The team is now responsible for communicating with more than a million customers on a weekly basis for its clients located across the UK.

Earlier this year, the North West PR agency has also secured it’s first international client, helping one of Europe’s leading manufacturing businesses extend its presence in the UK and to raise its profile, credibility and to share the excellent work it does with new and existing customers.

If you would like to speak with a member of Source PR’s North West PR agency team, contact us today.  We would be delighted to meet and discuss how we can help your business grow.

AGRICULTURAL MARKETING CAMPAIGN LAUNCHED TO TACKLE DEPRESSION IN THE SECTOR

Agriculture has one of the worst safety records of all industries and so a new agricultural marketing campaign to tackle the issue has been widely welcomed. Being depressed and not focused can lead to accidents – with 85% of young farmers saying there is a correlation between farm safety and mental health.

The Farm Safety Foundation, which runs campaigns such as Farm Safety Week, Yellow Wellies – Who Would Fill Your Boots and Mind your Head, funds courses to train farmers on how to deal with risks in the industry and to challenge risk-taking behaviour. The effective PR campaign targeting the agricultural sector – Mind Your Head – ran from February 10-14 and Farm Safety Week is coming up from July 20-24.

Mental health awareness is at the top of the news agenda and the farming industry is demonstrably susceptible to mental health problems; according to the Farm Safety Foundation, 84% of farmers under 40 believe mental health issues are the biggest problem they face.

The main reason is perhaps the way of life experienced by many farmers: the combination of long working hours, isolation, uncertain markets and high levels of borrowing can take their toll. As agriculture becomes increasingly automated, tractor drivers may spend days alone, often out of contact due to a lack of signal; this also applies to remote hill farmers. As well as being isolating, it is concerning in case of an accident.

Social media influence

Rural isolation can be as harmful as smoking and obesity according to a study commissioned by the cross-party Commission on Loneliness which described it as a silent epidemic, with links to dementia and poor mental health.

The value of campaigns and social media influence on rural industries is immense in helping disseminate information. Contact Source PR for advice on rural PR campaigns, rural marketing and effective social media.

POSITIVE PREDICTIONS IN DIGITAL MARKETING FOR 2020

According to a report by PayPal’s Commerce Index, the number of businesses in the UK expected to begin marketing on social media is set to double in the next six months – a huge increase from the approximate 600,000 businesses that already do so. British businesses are finally set to catch up to the rest of the global average of 35%: currently, just 24% of UK businesses use social media to market their products.

The increase could partially come down to the rise in millennial business owners and marketing heads – with the younger generation being more app and social-media savvy, it stands to reason that millennial-owned businesses would use tools they already know and love to market their services. Yet it’s not only the increase of millennials in the boardroom that are to blame – success stories of brands who invest wisely into the digital sphere and see great returns have spurred interest in the less traditional methods of marketing.

An example of a business that has begun to take digital marketing more seriously is Pandora, which has hired London digital marketing agency Fifty-Five to further enhance its social media and overall online presence. According to The Drum, Pandora is ‘in the process of increasing its investment in digital media as a way to build its brand and drive sales, as well as attract new and loyal customers instore.’ Pandora’s inclusion of the digital sphere as a crucial aspect of its branding is indicative of the turn towards less-traditional marketing techniques that businesses have been embracing more and more over recent years. Despite the brand already being a household name, Pandora is evidently interested in the further capabilities that digital marketing can provide.

If its experience will be anything like the retailer Oasis, it’s likely to be worth it. The clothing store has turned to more savvy digital marketing technique after it faced multiple store closures throughout the UK. Despite the setbacks, Oasis saw an extraordinary 175% increase in revenue and an overall 20% rise in customer engagement after it circulated an email with an ad video featuring Frankie Bridge, former member of The Saturdays. Sophia Holland Thomas, Digital Marketing Manager at Oasis, said, ‘Videos are capturing consumer attention like never before and video marketing is becoming an increasingly important vehicle for companies looking to engage with a millennial audience, where they can enhance their outreach and revenues.’

If that wasn’t enough, the data insights and consulting company Kantar recently released a report that offered its predictions for the upcoming year in the technology and digital world. Duncan Southgate, Global Brand Director at Kantar, wrote, ‘Digital is set to consolidate its dominance in 2020, with 84% of marketers planning to increase spend in online video, and 70% planning to increase spend in social media, according to our recent Getting Media Right report.’

All evidence seems to point to the growing importance and prevalence of digital marketing, and businesses are expected to invest accordingly. And if the success stories of the likes of Oasis are anything to go by, it can be assumed that this will only be good news for those brands that take the leap from traditional, linear marketing such as TV, radio or billboards. At Source, we embrace both traditional and the digital world, where influence and recommendation is key. We’re fluent in the world of online marketing and provide a tailored approach to brands and businesses that look to increase their online reach.

Get in touch on 01829 7208789 to learn more, or follow us on Twitter (@source_tweets), Facebook (@SourcePublicRelations) and LinkedIn (The Source).

MORE PR ‘SOURCERERS’ JOIN THE TEAM

We’re excited to announce that four new PR ‘Sourcerers’ have joined the team to meet client demand and to grow the business through a new specialist Rural Division.

The new appointments include Janet Hare who joins as client director, Gill Broad who joins to head up the company’s new Rural Division, Sarah Larkin who joins as an account manager and Jessica Pardoe who also joins the team to meet the growing demand from clients for social media management and digital PR campaigns.

Janet is an experienced PR professional having previously held senior media positions with BT, The National Lottery and The Millennium Dome.  Janet joins the agency and takes responsibility for client management, managing the growing team and overseeing the successful delivery of client campaigns.

Gill Broad has been appointed to head up Source PR’s newly created Rural Division.  The division has been specifically created to provide strategic communications, PR and marketing advice to rural and agricultural businesses or those seeking to engage with the sector.  Gill joins from Fisher German and prior to that worked as a senior reporter for NWM Media.

Sarah Larkin joins the team to manage the company’s consumer team.  Sarah has extensive experience having previously worked as marketing manager and Kings School Chester and with Marks & Spencer Money where she managed a range of financial services products.  Sarah also founded So Baby, a range of organic baby food that was sold in Waitrose, Tesco and Ocado.

Growing Team

The team has also been bolstered by the arrival of Jessica Pardoe who joins as a PR & Digital Media Executive.  Jess joins from Techmark and will now support the Source PR teams with digital PR, content marketing and social media management.

Louis Hill, Managing Director of Source PR, says: “These are exciting times for Source PR as we grow the team with some senior appointments and launch a new division specifically targeting those operating or looking to influence the rural sector.  We are well positioned for continued growth and to support our client’s ambitions.”

Source PR, located near Chester, is one of the region’s leading PR, marketing and digital agencies.  The company operates across the property, manufacturing and professional services sectors with clients including; Meadow Foods, Miller Homes and British Pipeline Agency.

If you’ve got a positive can do attitude and are looking for a career in PR or social media, contact us today.

PR TOP TIPS TO IMPLEMENT IN 2020

Public Relations (or PR) is said to be the second oldest profession, first implemented to spread the word about the quality and benefits of the world’s oldest profession.

The reality is that Public Relations has been around forever as people, companies or organisations look to raise their profile or the benefits of the good and services they offer.

The industry continues to evolve to reflect the changing media landscape and the ways in which audiences gather their information or are influenced by the world around them.

Despite these significant changes, much of the core principals remain the same.  We would suggest that companies large or small take stock and when looking ahead for 2020 ensure they consider the following five core pillars of success.

The five simple top tips:
  • Know your business, product or service – what are the key features or benefits and why is it different or better than others. This will help you to be clear on your proposition and what exactly you want to say.
  • Know your customers – who are you looking to influence and what are their behaviours? Your customers may be varied but map out who they are and what they do – if necessary, make plans specific to each audience.
  • Find a creative angle – Don’t be ego centric but think why is this relevant to my audiences and why is it of interest to them.
  • Share your news – if you don’t share your news then it’s unlikely that someone will do it for you. Make sure your your content is right for the platform and if targeting journalists make sure it’s relevant to them and their audiences
  • Don’t get stuck in a rut – PR and digital communications is changing rapidly and so are audience behaviours. If something does not work, try something new and different.

If you’re unsure of the best way forward, speak to an agency that is able to give you straight forward, honest advice.  We have PR, social media and digital clients across the North West, Wales and UK and our Chester PR, marketing and digital teams are available to support your business needs.

Finally, one last tip would be to be proactive.  2020 is a new year and therefore a new opportunity to make the right plans that will help take you and your business forward.

 

SOCIAL MEDIA MANAGEMENT TAKES A NEW TWIST

Social media management takes a new twist as Twitter announces plans to ban political ads from its service globally, with the action to come into force on 22 November.

The broad ban will cover all adverts specific to candidates and issues, however some ads will be allowed to remain, including those encouraging people to vote. The organisation says, via a tweet, that they ‘believe political message reach should be earned, not bought…?’.

This comes ahead of the US Presidential election campaign as well as the General Election here in the UK.   Although on one level it makes sense and provides more of a level playing field for campaigners, regardless of their financial backing, it does open a whole area of debate.

Some of the key points that come to mind, include whether it is right for a media outlet to ban all political advertising or would it be better to implement the existing guidelines on advertising that prevent false claims, libel or malign forces acting inappropriately?

There are also a number of very grey areas including; what exactly determines a political advert?  Should the ban cover all topics relating to racial equality, women’s rights or even climate change?  It’s clear that an all-out ban would be hard to police, subjective as to what areas are covered and could pose more problems than it answers.

There is no doubt that ‘fake news’ or worse still intentionally deceptive stories should be more effectively managed on-line or at least come with an open disclaimer.  There is a growing problem of fake news as it polarises opinion, misleads and unduly influences susceptible voters – often even making the news in more genuine outlets.

The Conservative Party has also recently been told off for doctoring a video of Sir Keir Starmer outlining Labour’s position on Brexit.  Anyone with a modicum of intelligence could immediately tell it was a ‘joke’, however there is a fear that over policing of such activities or such extreme social media management could both dry up political debate but worse still put politics above mockery – at a time when our political leaders are opening themselves to satire and Spitting Image is making a timely comeback.

Twitter exemptions

As we wait for the full details of Twitter exemptions next month, it’s a shame that a media outlet is planning to unilaterally determine what advertisers can or can’t say and to therefore ironically have an influence on a political outcome.  Perhaps it is because they simply want to apply pressure on competitors like Facebook who secure significant revenue streams from political advertisers?

The media is no doubt changing and rightfully so.  We must however welcome, embrace and use new digital communications platforms but it’s critically important that the media operates to a level playing field where rules regarding false promises or advertising are closely monitored and managed.  If that is the case then there would be no need for media outlets to take matters into their own hands and influence their own audiences by determining what they’re willing to share with their customers.

PR PLANNING FOR A NO DEAL BREXIT

Despite two years on negotiations it seems that no one is any clearer whether there will be a deal or not when it comes to the UK leaving the EU.

This has caused a huge amount of uncertainty in the business community, with many reluctant to spend on potentially unnecessary plans, while others are doing what they can to be ready for all eventualities.

The one thing that’s certain in this uncertain world is that businesses need to consider their communications when preparing for the various scenarios.  A business needs to assure and reassure audiences to show that that are in control, regardless of the outcomes.

Much of it comes down to sentiment – employees, customers and suppliers all need to feel confident that they can survive, or even thrive, regardless of the outcomes.  If they lose their confidence or feel threatened productivity is proven to fall and commercial confidence declines.

Get Ready for Brexit

The Government has launched a new ‘Get Ready for Brexit’ campaign to help provide answers to questions and to provide support to those preparing for our departure from the EU. We’d advise that all businesses provide something similar for their employees, suppliers and customers – considering what are the likely questions, what are the threats and also what opportunities are presented.

The food and drink industry is one that looks likely to be particularly affected.  The industry-backed Brexit Food Hub provides a place for businesses to go to access a wide range of official advice and expertise from UK food and agriculture partners, including the latest information as it becomes available.

As always, ‘front foot’ communications are best as it enables a company to put its best foot forward and be prepared to head off any negative PR or communications before they develop.  If caught off guard by the media, employees or even concerned customers, it’s harder to get on the front foot and paint the positive picture that gives assurance to your various stakeholders.

If you need help getting that message out there, or some guidance about how to prepare a communications plan for Brexit, please contact us today.