Make Your Brand Stand Out From The Crowd

If the phrase ‘we’ve updated our privacy policy’ sends a shiver down your spine, don’t worry – you’re not alone. The recent changes in GDPR laws have left few untouched by consent forms and promises of the sacred nature of personal data collection. But we’re not here to talk about the value of an opted-in database (worthy of a whole other post of its own, with our client Textlocal finding that 54% of opted-in SMS users will respond to a business text), but rather about the panic that ensued as the 25th May approached – and how this can harm your brand.

Read more

Where will competitors be spending their Marketing Budgets in 2018?

It’s a competitive world out there with ambitious businesses each seeking a secret recipe for a successful ‘marketing mix’ to help them win business and out compete competitors.  So, to help those who may be a little lost or unsure, we thought it would be useful to share what our clients are doing and the marketing trends that are proving popular in 2018.

Read more

‘The Source’ of 2017’s Success

The Christmas and New Year break was over before we knew it, and now 2018 is in full swing. To beat the ‘January Blues’, here at The Source we’re keeping positive by reminiscing about the finest moments of last year. 2017 was filled with incredible cultural moments, from that ‘oops’ moment at the Oscars (how will we ever forget the Moonlight and La La Land mix up?!) to the recent royal engagement, but away from all the crazy going-ons of the outside world, nestled in the quaint village of Tattenhall, we had quite the year ourselves. From team expansions, to new clients, awards and of course, a rebrand! In case you missed any of our highlights from the past year, we thought we’d share them with you here.

Read more

Client Awards: TIMco Wins Big at NBG Awards

One of our longest standing clients, TIMco have had an incredibly successful awards season so far scooping not one or even two, but three award wins at the NBG Awards 14thNovember at a Gala Dinner in the Exhibition Centre, Liverpool.

Read more

Emojis – More Than Meets The 👁

The task of connecting with the Millenial market is getting harder and harder as young people become savvier about brand messages and stunts. But their love of emojis is showing no sign of slowing down – but proceed with caution: as the symbols have grown in variety, so have their meanings… Read more

The Power of Social Media

Social media has the power and the ability to change the world. It’s a broad claim, but the proof is in the figures; our good friends at Clicky Media have calculated that 92.6% of the 65 million UK population have internet access and over half of the population are active on social media sites – and this is just the UK, so imagine the numbers on a global scale! Social platforms are continuously developing; we have gone from basic status sharing sites to ones which are now inundated with gifs, memes, user-generated content and ‘reactions’, all of which keep internet users engaged and ‘tuned in’ to the events of the wider world. Read more

Win or Lose – the Value of Awards

No matter what industry you’re in, we can guarantee that there will be awards which your business could enter. From restaurants, to recruitment, to agriculture – all sectors relish the chance to bring together the best of the best and recognise excellence. But there’s more value to entering awards than the winning itself. To win an industry award is, of course, incredible – but that’s not the be all and end all…

Read more