It’s perfectly understandable to question whether or not your business needs a social media presence – whether that’s on Twitter, Facebook, Instagram, LinkedIn, or even Pinterest. In particular, companies in the B2B or business to business market may wonder if they want or need to have social media accounts.
After all, it’s something that takes time, money and effort to set up and maintain.
That’s why we’re here to give you the run down on just why your business – no matter how big or small – should invest in setting up a social media presence. As you’ll find, the reasons are endless…
4 Reasons Your Business Needs a Social Media Presence
1. Increase Awareness Of Your Brand, Without Breaking The Bank
Social media is easily one of the most cost-effective – and effective – ways of promoting your brand, putting it out into the world and gaining an audience that listens to the service you can provide for them. Even if you decide not to put any money behind the posts and profile you have set up, it shows your customers that you’re technologically savvy, easy to get in contact with and willing to share all your news, offers and thought leadership!
If you do decide to put some money behind your posts, for example, by sponsoring or promoting your page or content, the markup isn’t going to be as much as you’d think. The minimum spend for a Facebook boosted post, for example, is just $1 (75p). You can widen or shrink the radius of your target audience as much as you want, and even target based on job role, interests, gender or age.
Photo by Joshua Hoehne on Unsplash
2…And Just As Effective As Traditional Advertisements
There are countless examples of brands and businesses that have become enormous successes without breaking the bank by keeping advertisement in the ‘traditional’ sense (i.e. TV, radio, billboards) limited. Through their social media accounts, they have built up a following of people willing to purchase their products or services.
An example of this is Gymshark, which has an impressive multi-platform audience on Facebook, Instagram, Twitter, Pinterest and YouTube that has been built up since 2012. Through a combination of body inclusivity, memes and ‘relatable content,’ the brand has rocketed into the mainstream and is now a major competitor of more well-known fitness wear brands like Nike and Adidas.
Part of Gymshark’s continuing relevance and appeal is its use of influencers, too. Having a social media presence affords you the opportunity to work with individuals (or couples) that have a strong, engaged fan base of thousands – even, sometimes, millions! This is a perfect chance to reach people who might not have otherwise heard of your brand – and might well become future loyal customers!
@gymshark via Instagram
Don’t forget, in order to reach such heights, your social presence has to be bold, interesting and just the right fit for your brand.
You might have heard the phrase ‘content is king’ – if your content isn’t interesting or applicable, there’s going to be little chance people will engage with you!
3. Communicate Quickly and Effectively
The myriad of events during the last few years have taught us many things: one of which is just how quickly circumstances can change. It’s unlikely you’ve held or attended an event since 2020 that hasn’t in some way been impacted by COVID-19 restrictions. Also, this winter’s bout of storms are also a reminder that, no matter how meticulously we can plan, sometimes things simply go wrong in ways we can’t prepare for.
Social media is an easy way of communicating with your audience base when something like this happens. If an event has to be called off last minute, chances are people aren’t going to ring up your business to find out – they’ll head to the Facebook, Twitter or Instagram page for the latest updates, knowing that all that people need is a login to communicate with the world! Whether you’re an intern or the CEO, you can easily update your followers when bad luck strikes. It’s certainly quicker than a press release!
4. Humanise Your Brand
Think about it: which would you rather get in touch with for a business enquiry? A brand that has little to no communications ventures, or one you know for a fact has a presence on social media, that is regularly updated, and communicates with its audience. There’s an age old phrase that goes, “people buy from people.”
Putting your brand out there on social media gives your brand a voice – meaning it’s not only easier to reach, but easier to conceptualise, understand, and engage with. This is not only good for your potential (and existing) customers, but for journalists and advertisers, too!
There are so many reasons to make the big leap into putting your business out on social media. It might seem a daunting task at first, but don’t worry: we at Source are experts in what we do. If you need a hand setting up your social media presence, or simply want some advice, we’d be happy to help! Head to our contact page to find out how to get in touch, or call 01829 720789.