PR AND MARKETING FOR CHESHIRE’S MOST ICONIC PUBS
Two of Cheshire’s most iconic pubs have called on Source PR to help support them with their PR, social media and content marketing as they look to reengage with customers after lockdown.
The Swan in Tarporley and the newly refurbished Lion in Malpas, both part of The Bear Inns Group, have benefited from multi-million pound investments and refurbishments and are now looking to raise awareness of their features as well as re-engage with the community.
The Swan, an historic coaching inn dating from 1565, has been an integral part of the South Cheshire community for over 400 years. The refurbished pub maintains its characterful Georgian features including log fires and rustic decor in keeping with its coaching inn roots.
The Georgian coaching inn offers 16 double bedrooms all of which are en-suite. Located in the main building, or the adjacent coach house, the rooms have been recently refurbished to offer a unique and characterful place to stay in the heart of Cheshire, just eight miles from Chester, and only a short commute to Manchester or Liverpool.
To support the local community, The Swan has joined the Government initiative, ‘Eat Out to Help Out’. The new government scheme incentivises customers to eat out in their favourite eating establishments by giving them a discount which the business can then claim back from the government
The Lion is a fully renovated country pub with double bedrooms set in the heart of Malpas, one of Cheshire’s most picturesque villages. Formerly The Red Lion, the site dates back to the 16th Century and has welcomed locals and visitors for centuries. Scheduled to reopened in Autumn 2020 after extensive renovation and refurbishment, the pub now offers a large open bar area with a range of quality local ales and lagers, wines and spirits as well as classic cocktails. The area has been cleverly segmented to offer a cosy spaces with fires, open bar area as well as relaxed and more formal dining areas throughout.
The complete renovation and refurbishment saw the addition of 16 double bedrooms. Residents are offered a range of beautifully decorated rooms, each named after local Cheshire villages. The double rooms are all en-suite and have been designed by award winning Lister Carter, a leading interior design company.
Louis Hill, Managing Director of Source PR, says: “Pubs are an integral part of the community, providing not only an excellent pace to eat and drink but importantly a place for people to come together. We love pubs and this could not be a better PR brief for us to get stuck into.”
Source PR has a track record of supporting the opening of pubs, bars and restaurants having supported Cheshire Cat Pubs & Bars with their seven pubs across the UK, culminating in them winning the UK’s Best Pub. The team also helped Jerry Brunning, founder of Brunning & Price, when he returned to the sector with the launch of the Swan in Marbury.
