Background

Combermere Abbey is a medieval and Gothic country home steeped in a thousand years of history on the Cheshire-Shropshire border.  Set in 1050 acres of woodland, farmland and lakes, the Abbey is an award-winning wedding venue and provider of a luxury North Wing B&B and 10 unique self-catering cottages.

Objectives

  • To raise the profile of the Estate as a wedding venue and provider of high-quality holiday accommodation in the media
  • To engage and entice customers through social media channels
  • To build the content of their website to attract audiences through organic and paid for searches
  • To support the estate’s team with anniversaries, events and special occasions

Key Activity

  • Social media management – devising engaging social media posts across Instagram, Facebook, Pinterest and Twitter
  • Managing the Estate’s PPC and driving sales through digital channels
  • Engaging with influencers and journalists to encourage stays and secure on and off-line media coverage 

The Results

  • Extensive media coverage across national, regional and local news outlets as well as broadcast channels 
  • Organically doubling social media followers and achieving industry leading levels of engagement
  • Finalists in the 2018 Rural Business Awards – ‘Best Rural Tourism Business’ in the Midlands.

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