Objectives
- Highlight the range for a healthy start to the year
- Engage with new audiences that hadn’t been reached before
- Investigate new ways of promotion for the brand
- Raise the profile of Kirsty Henshaw and her products
- Generate interest amongst supermarket buyers
Key Activity
- Media profile raising, briefings and influencer events
- Sharing news stories and generating outreach through campaigns such as a #RandomActsOfKindness lunchtime giveaway in central London
- Through amazing video and image content – the creation of an online digital marketing campaign
- Competitions and giveaways
- Extensive social media campaign, building organic engagement and interaction
- Targeted advertising campaign to run in high profile print, backed up by online campaigns and additional editorial
- Poster campaigns throughout targeted train and tube stations
The Results
- Targeted reach of over 3 million
- Profile slots achieved in Daily Mail, Sunday Times and other consumer titles
- Social media reach of over 500,000 in just one month alone, engagement up by 24%
- Significant 27% increase in supermarket sales of Kirsty’s products
- Interest in stocking from new retail groups, strong media coverage in core trade media
