Objectives
- Highlight the range for a healthy start to the year
- Engage with new audiences that hadn’t been reached before
- Investigate new ways of advertising for the brand
- Raise the profile of Kirsty Henshaw and her products
Key Activity
- Targeted advertising campaign to run in high profile print, backed up by online campaigns and additional editorial
- Poster campaigns throughout targeted train and tube stations
- Through amazing video and image content – the creation of an online digital marketing campaign
- Competitions and giveaways
- Extensive social media campaign
- A #randomactofkindness lunchtime giveaway in central London
The Results
- Targeted advertising reach of over 3 million
- Social media reach of over 500,000 in January 2018
- Significant increase in supermarket sales of Kirsty’s products.
