Meadow Foods

Background

Meadow Foods is the UK’s largest independently owned dairy, with a turnover of more than £400m employing more than 275 employees across three manufacturing sites in the UK. The Source has been supporting their PR and marketing requirements since 2012.

Objectives

To provide PR and communications strategy to target the media, their food manufacturing customers as well as more than 650 farmers across the UK

Key Activity

A marketing strategy and timetable of activity was developed and agreed with Meadow Foods senior team, including key messages, comms platforms and desired outcomes.
A fully integrated campaign was compiled consisting of on-line and off-line communications, media relations, web design and build as well as social media management
A programme of regular communication with customers, farmers and employees was also developed and executed including electronic and paper based newsletters to meet audience expectations
Supporting the business during its recent receipt of private equity investment and the execution of its ambitious growth plans
Social media platforms were developed and then managed and monitored on a daily basis to grow followers and engage with audiences

The Results

Established social media platforms that are regularly updated and now have organic followers of more than 2500 on each platform
Generation of positive media coverage for the business totalling more than 150 articles each year on the business, its products, activities and developments
Ongoing regular programme of pro and reactive media communications as well as regular e-shots and newsletters to their diverse audiences
Regular and consistent communication to customers, producers and employees
New interactive website with page 1 Google ranking for dairy manufacturers in the UK.