Objectives
- To provide PR and communications strategy to target the media, their food manufacturing customers as well as more than 650 farmers across the UK
Key Activity
- A marketing strategy and timetable of activity was developed and agreed with Meadow Foods senior team, including key messages, comms platforms and desired outcomes.
- A fully integrated campaign was compiled consisting of on-line and off-line communications, media relations, web design and build as well as social media management
- A programme of regular communication with customers, farmers and employees was also developed and executed including electronic and paper based newsletters to meet audience expectations
- Supporting the business during its recent receipt of private equity investment and the execution of its ambitious growth plans
- Social media platforms were developed and then managed and monitored on a daily basis to grow followers and engage with audiences
The Results
- Established social media platforms that are regularly updated and now have organic followers of more than 2500 on each platform
- Generation of positive media coverage for the business totalling more than 150 articles each year on the business, its products, activities and developments
- Ongoing regular programme of pro and reactive media communications as well as regular e-shots and newsletters to their diverse audiences
- Regular and consistent communication to customers, producers and employees
- New interactive website with page 1 Google ranking for dairy manufacturers in the UK.
