Posts

SOCIAL MEDIA MANAGEMENT TAKES A NEW TWIST

Social media management takes a new twist as Twitter announces plans to ban political ads from its service globally, with the action to come into force on 22 November.

The broad ban will cover all adverts specific to candidates and issues, however some ads will be allowed to remain, including those encouraging people to vote. The organisation says, via a tweet, that they ‘believe political message reach should be earned, not bought…?’.

This comes ahead of the US Presidential election campaign as well as the General Election here in the UK.   Although on one level it makes sense and provides more of a level playing field for campaigners, regardless of their financial backing, it does open a whole area of debate.

Some of the key points that come to mind, include whether it is right for a media outlet to ban all political advertising or would it be better to implement the existing guidelines on advertising that prevent false claims, libel or malign forces acting inappropriately?

There are also a number of very grey areas including; what exactly determines a political advert?  Should the ban cover all topics relating to racial equality, women’s rights or even climate change?  It’s clear that an all-out ban would be hard to police, subjective as to what areas are covered and could pose more problems than it answers.

There is no doubt that ‘fake news’ or worse still intentionally deceptive stories should be more effectively managed on-line or at least come with an open disclaimer.  There is a growing problem of fake news as it polarises opinion, misleads and unduly influences susceptible voters – often even making the news in more genuine outlets.

The Conservative Party has also recently been told off for doctoring a video of Sir Keir Starmer outlining Labour’s position on Brexit.  Anyone with a modicum of intelligence could immediately tell it was a ‘joke’, however there is a fear that over policing of such activities or such extreme social media management could both dry up political debate but worse still put politics above mockery – at a time when our political leaders are opening themselves to satire and Spitting Image is making a timely comeback.

Twitter exemptions

As we wait for the full details of Twitter exemptions next month, it’s a shame that a media outlet is planning to unilaterally determine what advertisers can or can’t say and to therefore ironically have an influence on a political outcome.  Perhaps it is because they simply want to apply pressure on competitors like Facebook who secure significant revenue streams from political advertisers?

The media is no doubt changing and rightfully so.  We must however welcome, embrace and use new digital communications platforms but it’s critically important that the media operates to a level playing field where rules regarding false promises or advertising are closely monitored and managed.  If that is the case then there would be no need for media outlets to take matters into their own hands and influence their own audiences by determining what they’re willing to share with their customers.

Social Media Management

We’re often asked by clients about social media management or support in developing and devising social media campaigns as often they neither have the time nor necessary skill set to effectively attract and engage with their chosen audiences.

When looking to hire outsourced marketing support the key is to ensure you align your broader marketing communications strategy to incorporate what you’re saying to customers through your social channels.

It’s critical to get it right so you’re able to deliver consistent, timely and relevant messages.  Once the strategy is agreed, here are some top tips to getting your posts right:

  • Content is king – remember your audiences and make it relevant to them, not just a sales message
  • Don’t post if you’ve got nothing to say – ‘Happy Friday’ is a waste of time
  • Be consistent – know what you want to say, why and what you’re saying elsewhere
  • Share insight – entice and engage by providing audiences with relevant content that supports their needs or makes them relate to your brand
  • Use pictures or video to tell a story – audiences tend to spend less that 3 seconds per post, using visual aids can quickly convey a message

Outsourcing the management of your social media to a team of people that do it every day has some obvious advantages.  Not only will the team have the time and expertise to develop posts but will also provide you with the valuable insights into post performance and customer interactions.

Benefits of Social Media

Other benefits of effective social media management include having the option to:

  • Manage multiple accounts across various platforms
  • Analyse social engagement
  • Schedule posts in advance
  • Receive comprehensive reports of analytics
  • Monitor comments and respond efficiently
  • Collaborate with team members on content

The ultimate goal of social media management is to save you time, increase awareness of your products or service and therefore ultimately customers and profits.  If you want to know more contact us or slide into our DMs.

 

ARE WE THE BEST RURAL DIGITAL, COMMUNICATIONS OR MEDIA BUSINESS?

We’re delighted to announce that Source PR has been named as a finalist in this year’s Rural Business Awards in the Best Rural Digital, Communications or Media Business category.

The Rural Business Awards were established in 2014 to give recognition to businesses operating right across the Rural sector, to acknowledge the breadth and depth of opportunity presented by the Great British countryside, as well as to celebrate the achievements of rural businesses, from engineering through to artisan food producers and professional services organisations.

Source PR has been recognised for the excellent work they have been doing to support a range of rural businesses with their PR, digital and marketing communications campaigns.  The judges were particularly impressed with the work that Source had done communicating with farmers, landowners and estates across the country for a range of clients including BPA, Meadow Foods as well as a number of pubs and restaurants.

The Rural Business Awards, sponsored by Amazon, are fast becoming the UK’s most prestigious and respected awards for rural businesses, helping to develop a strong network and community of rural business owners.  The finals are decided by an independent panel of judges drawn from the rural business sector, official government agencies and rural charitable organisations.

Louis Hill, Managing Director of Source PR, comments: “Reaching the finals of such a prestigious award is testament to the quality work the team delivers for clients day in day out.  Being situated in the heart of Cheshire, we’re well placed to work with a range of very successful rural businesses and help deliver effective PR, digital and communication campaigns that make a real difference.”

The biggest region

Source PR is a finalist in the North region which is the largest of all regions, encompassing the wild majesty of the Scottish Highlands and the picturesque rolling countryside of the Yorkshire Dales, dramatic windswept coastlines of Northumberland and the glittering tranquillity of the Lakes right the way down to Lancashire, Greater Manchester, Merseyside, Isle of Man and Cheshire.

After the second round of judging, the category winners for the North will be announced at the regional awards presentation on Friday 11th October 2019 at Newcastle University.

ELMAC TECHNOLOGIES TURN TO SOURCE PR FOR PR AND SOCIAL SUPPORT

Elmac Technologies, head quartered in North Wales, has appointed Source PR to support the business with their media relations, social media management and stakeholder engagement.  The company is one of the world’s leading suppliers of Flame Arresters, supplying clients and distributors around the world.

Elmac’s innovative Flame Arresters and Low-Pressure Venting Equipment are utilised by OEM’s and Operators in a wide range of industry sectors including; petrochemicals, oil and gas, bio-fuels, mining, pharmaceuticals, power generation, agrochemicals and distilleries.

Source PR has been appointed to raise awareness of the company’s state-of-the-art design, manufacturing, testing and commercial facilities as well as its comprehensive range of enhanced In-Line and End-of-Line Deflagration Arresters and In-Line Unstable Detonation Arresters. The Elmac product range also incorporates a wide range of valves and other low-pressure venting equipment designed to meet client-specific requirements.

Louis Hill, Managing Director at Source PR, comments: “Elmac is centred on delivering its core purpose of protecting people, property and the planet. The company has a truly global reach and we have exciting plans in place to help communicate the innovative R&D, efficient operations and unparalleled customer service they deliver.”

Digital communications

Award winning Source PR is headquartered in Chester and offers a range of communications services including public relations, social media management, content management as well as digital communications.  The company has clients across the UK, offering a range of B2B and B2C communications advice.

COLLEGIATE AC TURN TO SOURCE PR FOR STRATEGIC PR SUPPORT

Collegiate AC, one of Europe’s leading providers of contemporary student accommodation, has appointed Source PR to help them raise their profile across Europe as the company looks to secure a second wave of strategic investment.

The company currently manages more than 20 developments across the UK, Spain and Portugal with schemes typically between €35m to €100m in gross development value.  In total, they currently manage assets to a value of nearly £2bn.

Collegiate has announced its intention to raise a further £2bn of strategic investment to expand the company’s portfolio to new and existing territories across Europe and has asked Source PR to help raise awareness of the business and the opportunities presented.

Louis Hill, Managing Director of Source PR, comments: “This is a great win for the team and a further endorsement of the work we have been undertaking for clients across the property sector.  We’re excited to be involved with such an innovative and forward looking brand of student accommodation.”

Corporate PR

Headquartered in Oxford, Collegiate has a major European office in the heart of Madrid where it has an in-house team of four full time architects supporting European design, specification, procurement and construction. Collegiate AC has a reputation for delivering state of the art residences using efficient construction methods to deliver investor objectives.

Award winning Source PR is headquartered in Chester and offers a range of communications services including public relations, social media management, content management as well as digital communications.  The company has clients across the UK, offering a range of B2B and B2C communications advice.

SOCIAL, SALES & REPUTATION

Social media is ever-changing and ever-growing, with new updates bring the capability of sharing more and more information in different forms month on month. For businesses, this can seem like a perfect sales platform, with the ability to use strategic spend to target potential leads.

Of course, as social media companies recognise their worth to businesses, the cost to advertise goes up. But those looking to generate sales on social media shouldn’t be down-heartened – as a well-thought out and strategic ads campaign can still bring valuable results.

But we’re not here to talk about advertising strategies – let’s be honest, we’d be here for hours – but rather the value of non-sales focused social content. It can be tempting to see any posts that don’t directly link to sales goal as pointless, but it’s important to remember that social media shouldn’t be a platform with the sole purpose of sales.

Social media acts as the face of your business’ brand. Any potential customers will check social media pages to get a feel for what your brand does, and how you work. The amount of content you post, its relevance, the reactions you spark, your engagement and interactions all help to shape who you are in both your current and potential customers’ eyes.

Social media

Social media can, of course, support sales, but it’s also there to build and maintain reputation – an exercise which should never be underestimated. Having a solid, reliable reputation has no quantitative metrics to measure success, but it is vital for business growth. Constantly working on proactive reputation building essentially gives your business credibility points in the bank – credibility as a successful, industry-leading and valuable service for a customer to invest in.

So, when looking at your business’ social media: keep an open mind, and remember that thought out, strategized posts are still working to build your reputation and secure your long-term growth.

DIGITAL AGENCY – HOW THE TIMES ARE A CHANGIN’

When working in a digital agency in Chester and providing B2B PR or consumer PR clients with support and advice, it’s so important to keep up to date with the ever-changing world of new technologies, insights and applications.

Understanding and using new technologies helps keep you at the forefront of providing valuable advice and delivering current campaigns for clients that really work for businesses and customers alike.

If you stand still too long or stop to give yourself a pat on the back, there is a real chance that you’ll get left behind.  It’s fast moving, challenging but when compared to the old days of pure PR – very rewarding.

For years there was always the question of ‘how do you put a value on PR?’  Historically it was a measurement of column inches or messages density, but now there are so many additional factors that should be considered whether it’s directly reaching thousands of customers with engaging messages through social media or producing content that improves a client’s reputation or thought leadership position. Each post or article can be measured in terms of who read it and what action they took as a result.

Digital

With the growth in digital the whole world is more transparent.  The engagement on each post can be measured, the actual number of people who read an online article can be seen and the customer journey for each purchase can be viewed as cookies follow customers through their entire purchasing process.

This is great.  It helps justify marketing budgets and provides a real opportunity to show a return on an investment.  Most important of all is that it makes you realise that you are actually making a difference, that the work you’re creating is driving sales and that the campaigns work.  The times are changing and look set to continue to evolve which has to be great news for clients and digital PR agencies alike – as long as you can keep up.

PR VERSUS POVERTY PORN

There’s growing criticism of ‘poverty porn’ and in particular how charities are using crude and clichéd PR campaigns to attract donations.  Although criticism of anyone looking to make a positive difference is largely unfair, there is a case for charitable organisations to look at how they wish to portray themselves and their causes.

This is illustrated in criticism of Red Nose Day and Stacy Dooley’s work in Africa by David Lammy MP. Although a little harsh, particularly when he’s been called out for not doing enough himself to support communities in Africa, it does open the debate on how charities need to move on from relying of pushing people into ‘guilt transactions’ as they sit down on a Saturday evening to watch Red Nose Day’s entertainment or other similar programmes.

Effective PR

As with most effective PR, if your campaign can take the audience with you on the journey you secure greater and more long term buy-in.  People believe in, follow and talk about the change they feel needs to be made rather than just reaching for their spare change.  Not dissimilar to the old adage that if you give a man a fish you will feed him for a day, but that if you teach him to fish you will feed him for life.

Digital communications are also playing an increasingly important role.  Just look at the success of campaigns like the ‘Ice Bucket Challenge’ or Movember which dominated social media for months.  This illustrates what can be achieved by engaging with the audience and taking them with you.

The charity sector is one of the most competitive with each organisation looking to secure their share of money for their worthwhile causes.  Put simply, there are more than 180,000 charities in England and Wales and those that don’t run a planned PR programme will struggle to raise awareness and subsequent funds.

As we’ve seen by recent low budget PR and digital campaigns, deep pockets aren’t essential, but charities do need to play to their strengths and engage with their audiences.  In doing so they can achieve some great successes without having to reply on promoting poverty porn.

NEW TALENT SOURCED – MEET REBECCA

We’re delighted to announce that Rebecca Shearman has joined Source as a Junior Account Executive.  Becca joins the award-winning team from Mercury Press & Media in Liverpool where she worked as a Features Writer.

Becca will support clients from a range of business sectors including; property manufacturing and professional services and adds the additional resource needed to deliver PR and social media campaigns after a number of recent account wins.

Louis comments; “She’s a proven writer, a people person and has slotted right in with the team.  2019 has started with a bang and a wave of new client wins.  We aim to maintain this momentum by delivering engaging and insightful campaigns while also being great people to work with.”

Source is always on the look-out for top talent.  If you feel you have something to offer, please contact us by emailing your CV to hello@sourcepr.co.uk.

 

Portfolio Items