Public Relations (or PR) is said to be the second oldest profession, first implemented to spread the word about the quality and benefits of the world’s oldest profession.
The reality is that Public Relations has been around forever as people, companies or organisations look to raise their profile or the benefits of the good and services they offer.
The industry continues to evolve to reflect the changing media landscape and the ways in which audiences gather their information or are influenced by the world around them.
Despite these significant changes, much of the core principals remain the same. We would suggest that companies large or small take stock and when looking ahead for 2020 ensure they consider the following five core pillars of success.
The five simple top tips:
- Know your business, product or service – what are the key features or benefits and why is it different or better than others. This will help you to be clear on your proposition and what exactly you want to say.
- Know your customers – who are you looking to influence and what are their behaviours? Your customers may be varied but map out who they are and what they do – if necessary, make plans specific to each audience.
- Find a creative angle – Don’t be ego centric but think why is this relevant to my audiences and why is it of interest to them.
- Share your news – if you don’t share your news then it’s unlikely that someone will do it for you. Make sure your your content is right for the platform and if targeting journalists make sure it’s relevant to them and their audiences
- Don’t get stuck in a rut – PR and digital communications is changing rapidly and so are audience behaviours. If something does not work, try something new and different.
If you’re unsure of the best way forward, speak to an agency that is able to give you straight forward, honest advice. We have PR, social media and digital clients across the North West, Wales and UK and our Chester PR, marketing and digital teams are available to support your business needs.
Finally, one last tip would be to be proactive. 2020 is a new year and therefore a new opportunity to make the right plans that will help take you and your business forward.