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ELMAC TECHNOLOGIES TURN TO SOURCE PR FOR PR AND SOCIAL SUPPORT

Elmac Technologies, head quartered in North Wales, has appointed Source PR to support the business with their media relations, social media management and stakeholder engagement.  The company is one of the world’s leading suppliers of Flame Arresters, supplying clients and distributors around the world.

Elmac’s innovative Flame Arresters and Low-Pressure Venting Equipment are utilised by OEM’s and Operators in a wide range of industry sectors including; petrochemicals, oil and gas, bio-fuels, mining, pharmaceuticals, power generation, agrochemicals and distilleries.

Source PR has been appointed to raise awareness of the company’s state-of-the-art design, manufacturing, testing and commercial facilities as well as its comprehensive range of enhanced In-Line and End-of-Line Deflagration Arresters and In-Line Unstable Detonation Arresters. The Elmac product range also incorporates a wide range of valves and other low-pressure venting equipment designed to meet client-specific requirements.

Louis Hill, Managing Director at Source PR, comments: “Elmac is centred on delivering its core purpose of protecting people, property and the planet. The company has a truly global reach and we have exciting plans in place to help communicate the innovative R&D, efficient operations and unparalleled customer service they deliver.”

Digital communications

Award winning Source PR is headquartered in Chester and offers a range of communications services including public relations, social media management, content management as well as digital communications.  The company has clients across the UK, offering a range of B2B and B2C communications advice.

COLLEGIATE AC TURN TO SOURCE PR FOR STRATEGIC PR SUPPORT

Collegiate AC, one of Europe’s leading providers of contemporary student accommodation, has appointed Source PR to help them raise their profile across Europe as the company looks to secure a second wave of strategic investment.

The company currently manages more than 20 developments across the UK, Spain and Portugal with schemes typically between €35m to €100m in gross development value.  In total, they currently manage assets to a value of nearly £2bn.

Collegiate has announced its intention to raise a further £2bn of strategic investment to expand the company’s portfolio to new and existing territories across Europe and has asked Source PR to help raise awareness of the business and the opportunities presented.

Louis Hill, Managing Director of Source PR, comments: “This is a great win for the team and a further endorsement of the work we have been undertaking for clients across the property sector.  We’re excited to be involved with such an innovative and forward looking brand of student accommodation.”

Corporate PR

Headquartered in Oxford, Collegiate has a major European office in the heart of Madrid where it has an in-house team of four full time architects supporting European design, specification, procurement and construction. Collegiate AC has a reputation for delivering state of the art residences using efficient construction methods to deliver investor objectives.

Award winning Source PR is headquartered in Chester and offers a range of communications services including public relations, social media management, content management as well as digital communications.  The company has clients across the UK, offering a range of B2B and B2C communications advice.

SOCIAL, SALES & REPUTATION

Social media is ever-changing and ever-growing, with new updates bring the capability of sharing more and more information in different forms month on month. For businesses, this can seem like a perfect sales platform, with the ability to use strategic spend to target potential leads.

Of course, as social media companies recognise their worth to businesses, the cost to advertise goes up. But those looking to generate sales on social media shouldn’t be down-heartened – as a well-thought out and strategic ads campaign can still bring valuable results.

But we’re not here to talk about advertising strategies – let’s be honest, we’d be here for hours – but rather the value of non-sales focused social content. It can be tempting to see any posts that don’t directly link to sales goal as pointless, but it’s important to remember that social media shouldn’t be a platform with the sole purpose of sales.

Social media acts as the face of your business’ brand. Any potential customers will check social media pages to get a feel for what your brand does, and how you work. The amount of content you post, its relevance, the reactions you spark, your engagement and interactions all help to shape who you are in both your current and potential customers’ eyes.

Social media

Social media can, of course, support sales, but it’s also there to build and maintain reputation – an exercise which should never be underestimated. Having a solid, reliable reputation has no quantitative metrics to measure success, but it is vital for business growth. Constantly working on proactive reputation building essentially gives your business credibility points in the bank – credibility as a successful, industry-leading and valuable service for a customer to invest in.

So, when looking at your business’ social media: keep an open mind, and remember that thought out, strategized posts are still working to build your reputation and secure your long-term growth.

DIGITAL AGENCY – HOW THE TIMES ARE A CHANGIN’

When working in a digital agency in Chester and providing B2B PR or consumer PR clients with support and advice, it’s so important to keep up to date with the ever-changing world of new technologies, insights and applications.

Understanding and using new technologies helps keep you at the forefront of providing valuable advice and delivering current campaigns for clients that really work for businesses and customers alike.

If you stand still too long or stop to give yourself a pat on the back, there is a real chance that you’ll get left behind.  It’s fast moving, challenging but when compared to the old days of pure PR – very rewarding.

For years there was always the question of ‘how do you put a value on PR?’  Historically it was a measurement of column inches or messages density, but now there are so many additional factors that should be considered whether it’s directly reaching thousands of customers with engaging messages through social media or producing content that improves a client’s reputation or thought leadership position. Each post or article can be measured in terms of who read it and what action they took as a result.

Digital

With the growth in digital the whole world is more transparent.  The engagement on each post can be measured, the actual number of people who read an online article can be seen and the customer journey for each purchase can be viewed as cookies follow customers through their entire purchasing process.

This is great.  It helps justify marketing budgets and provides a real opportunity to show a return on an investment.  Most important of all is that it makes you realise that you are actually making a difference, that the work you’re creating is driving sales and that the campaigns work.  The times are changing and look set to continue to evolve which has to be great news for clients and digital PR agencies alike – as long as you can keep up.

NEW TALENT SOURCED – MEET REBECCA

We’re delighted to announce that Rebecca Shearman has joined Source as a Junior Account Executive.  Becca joins the award-winning team from Mercury Press & Media in Liverpool where she worked as a Features Writer.

Becca will support clients from a range of business sectors including; property manufacturing and professional services and adds the additional resource needed to deliver PR and social media campaigns after a number of recent account wins.

Louis comments; “She’s a proven writer, a people person and has slotted right in with the team.  2019 has started with a bang and a wave of new client wins.  We aim to maintain this momentum by delivering engaging and insightful campaigns while also being great people to work with.”

Source is always on the look-out for top talent.  If you feel you have something to offer, please contact us by emailing your CV to hello@sourcepr.co.uk.

 

PR TRENDS FOR 2019..?

It would not be January without a wave of predictions from PR and digital agencies about what’s in store for marketeers in 2019.  So, we’ve asked around the office for our own insights and thoughts and compiled what we believe will be some of the PR and digital trends for the year ahead…

It’s all about influence

Influencer marketing will continue to be a key platform for PRs to extend the reach and position of client brands.  However, if the economy declines post Brexit we may see a consolidation of budgets and a check in the increasingly disproportionate costs charged by some influencers.  Savvy PRs will spot the up and coming influencers and ensure a brand is well positioned and appropriately exposed to generate the best ROI.

Continued pressures on traditional media. 

Traditional media reach is likely to continue to decline, but value remains through targeted exposure, brand leadership as well as links to a client’s website.  Clients will need to be comfortable with using sponsored content as part of their mix as 75% of communications professionals are already using it in their strategies to support the publishers hungry for new forms of revenue.

Strategic partners

As traditional media declines, PR agencies will increasingly be used as a strategic communications partner to clients, whether media relations, content creation or social media management.  Let’s also not forget the ability to identify opportunities for news stories and provide first-class content journalists can use.

Good PR professionals will help clients develop on-going relationships with a broad range of audiences across a range of interest segments. As a result, clients will expand and deepen their reach by securing a share of audience attention through consistent content distributed across multiple channels.

Message development

PR agencies should tailor their messages to include more visual, video and voice content depending on which device is used.  This is best achieved by creating bespoke content across multiple channels to expand and deepen a client’s reach.

Great content needs to tell a story, not just for the media but all audiences.  Also, expand the audiences you work with to include a broader set of partners: websites, content syndicators, trade associations and others who can help bring your story to a wider audience.

Positive year

PR agencies are the marketing sector’s best content creators and storytellers, and have the unique opportunity to support clients across the communications spectrum whether the space is paid for, earned, shared or owned by clients. To have a successful 2019, PR agencies needs to be confident with numbers, data, software and proving their ROI in the increasingly digital world.

Back to School: What is Marketing?

‘So, what is marketing?’

I wasn’t expecting such a simple question to stump me for what felt like five very long seconds. We were attending the Careers Day at the local Ellesmere College, and we were prepped with a banner and on-brand coloured cupcakes (we know what kids want), ready to speak to students about a career in marketing, PR and communications.

We’re used to dealing with professionals who want to know how digital marketing can work cohesively with traditional PR, or how we can maximise the benefits of influencer partnerships on social media – we’re never asked a simple question which essentially asks, ‘what is that you do, every day?’

Albert Einstein

Albert Einstein famously said that “If you can’t explain it to a six year old, you don’t understand it yourself.” We weren’t dealing with six year olds here, we were talking about our industry with curious and intelligent teenagers at a crucial decision-making point in their lives.

As well as being able to help young people as they start to carve the beginnings of their future careers, the afternoon gave us an opportunity to take a step back and go back to basics: what is it that we offer?

After a couple of practice groups of students who feigned a remarkable interest whilst clearly eyeing up the baked goods, I got into the swing of it: we essentially offer a subtle form of advertising.

As opposed to large, in-your-face adverts on the side of the motorway or shoved between TV shows (which of course do have their place), we work with businesses to identify their target audience and, most crucially, understand them. Then we use a whole host of communication lines from news stories, to profiling, to social media in order to influence their audience towards the business. This comes together into a holistic campaign, using every tool we’ve got to ensure that your brand is in front of the right people, saying the right things.

If you’ve got a growing business and thinking of taking your first step into marketing, just get in touch for a laid back chat – you never know, we might even have cake.

CONTENT MARKETING – HOW TO GET YOUR DIGITAL CONTENT JUST RIGHT

Unfortunately too many clients still believe that because they’ve spent hefty amounts on a new website, all will be well and the new business will roll in.  Unfortunately, it’s simply not the case as without quality, optimised and relevant content management – there’s a high chance a potentially fruitful website will wither on the vine.

The good news however is that a growing number of businesses are seeing the benefits of effective content marketing.  Recent statistics show that as many as 91% of B2B and 86% of B2C marketers use content marketing to facilitate business growth.

Although content marketing has been with us for years now it remains an effective way to build brand trust and awareness as well as establish business credentials by simply offering highly relevant information to the right target audience.

However, like other digital marketing methods it has evolved considerably over the past decade, so here we’ve outlined a few pointers as to what works best:

  • Achieve cut through and say something new, different and relevant. There are more than 2 billion blog posts listed every day, so make sure yours cuts through by being original and not ‘me too’.  If you want to be a thought leader, say something new or challenge the status quo.
  • Focus on content that you have the right to comment on – why are you experts and why should people listen to you? Don’t blag it if you don’t know what you’re talking about as that can back-fire, instead focus on an area that your business excels in.
  • Use a quality digital communication agency to provide the right copy and content – if you’re not a writer, get some help so that you can focus on what you do best. Having a nose for a good or interesting story will also help.
  • Work with partners, suppliers and friends.Building back links is a critically important element of SEO and this is a useful tactic to not only receive endorsement but build links.
  • Think how best to share your content. Although building content and links on the page is useful for SEO, if you’ve got something interesting or unusual to say why not cascade through the right social media channels or via an electronic newsletter?
  • Take a longer term view – organic content marketing won’t immediately knock you up the SEO rankings but be specific on key words and in time it will bear fruit.
  • Evaluate and evolve. Has your content achieved any inbound links, has it been shared, have you maximised the opportunity through social media/newsletters, what’s the feedback / comments, can you place the piece editorially?

As with all digital marketing campaigns, it’s important to test, evaluate, improve and evolve.  Remember to take a long-term view that’s measured against specific goals and objectives as this always delivers the best results.

If you’re looking for a reliable digital agency in Chester that uses modern content marketing strategies, contact us and let us show you what we can do.

Connectivity: What’s The Cost to Rural Businesses?

Tap. Click. Check-In. Tag. Review. The issue of whether businesses should or should not have an online presence is no longer a debate: today it is a must. But just how much can the issue of rural connectivity affect us?

We’re incredibly lucky here at Source – we enjoy a quaint rural village location, but within easy access of cities and commuter routes to visit clients all around the country. Poor 4G signal and dodgy internet isn’t something we particularly suffer from (touch wood), but this is certainly not the case for many other rural businesses.

The issue of poor connectivity goes further than just the frustration to business owners as they run their operations, it also affects customers, guests and clients. These effects are twofold – firstly, in this day and age, it is a fact that visiting customers expect good levels of connectivity as standard. Even those who come to stay with rural hospitality businesses to ‘get away from it all’ to leave the beeps of incoming texts and void of social media behind for a while and get back to nature, still expect some level of coverage just in case they want to reconnect with the outside world – they want the option.

Social Media requirements

Secondly, online social media presence is a great asset to any rural business. When guests are staying or customers use your services, they have the ability to help build your brand with a like, positive review or comment. Whilst customers are enjoying themselves in the moment, they’re most likely to check-in to let their followers know what they’re up to or upload an Instagram story showcasing your business to a whole new audience.

Allowing guests to connect with your business and express themselves in real time is invaluable – although many can create a positive review and upload photos when they’re back home, opportunities could be missed as this task slips down customers’ to-do lists when ‘real life’ settles back in.

The cost of poor connectivity can have a huge impact on rural businesses – so let’s hope the issue becomes a higher Government priority!

 

 

 

My Time At The Source – What To Expect From Your Work Experience

During my first year of sixth form, it was expected that as a student you would find a week of work experience during the summer term. Initially, I was terrified at the mere thought of spending an entire week in such an alien environment, with complete strangers. Being a typical teenage boy, I had no idea what I wanted to do, let alone where or with whom.

After much thought, I came to the conclusion that to compliment my A-levels: English Language, Fine Art and History, I may want to consider a career in PR or marketing. Not to mention my natural fascination with social media – being a millennial and all.

So I began scouring the internet for an agency near to home that had an interesting mix of local and national clients, and came upon Source PR. The sleek and contemporary aesthetic of their website piqued my interest, and from looking at their clients, I was very impressed. I contacted Source and felt welcomed by their enthusiastic response for work experience.

On arrival, I was made to feel right at home, with everyone at Source being extremely friendly. More importantly, I was made to feel useful, and quickly set about different tasks that were carefully explained to me by the team. One fear I had about work experience was that I would spend my hours making cups of tea or watching someone else do their job. It was a relief that my time at The Source was as engaging and exciting as it was.

I juggled: blogs, media releases, and social media. All tasks were equally valuable, and from going into the week with little to no idea of the inner workings of a PR company, I have ended the week with a new understanding of just how important PR is. Everything today is about reputation and I now know how dependent companies are on PR to help shape their image. Working here I have developed my critical thinking as every tweet or blog is written with perception in mind. How will the client, their customers, and even potential customers perceive the discourse? What effect will this perception have on the company? This idea extends to even the most minute and seemingly insignificant forms of text. Each client has their own tone and representation that they seek to create.

Over the week, I got used to the office environment and felt like a member of the team. Source employees happily answered any questions I had. I would encourage anyone partaking in work experience to be outgoing and to ask lots of questions, as it will make your week much more valuable. Speaking as someone who usually keeps his questions to himself, it is well worth trying to pipe up every now and again… even if it is just from 9-5 each day.  I best thing was that I was even made comfortable putting forward some of my own ideas and opinions – most notably when suggesting campaign ideas or proofreading texts.

The level of feedback I had during my week was exceptional. I was well commended for anything that I did right and constructively steered in the right direction for everything that I perhaps didn’t do as well in. I gladly have taken any feedback into account and encourage anyone to do the same as it will help to further your skills and knowledge – no one expects you to be perfect!

Overall, I had a great time working at Source. Each day was made fresh and interesting and the relaxing environment of the office made me interested in a potential career in PR in the future. “PR not ER” was bounced around a few times and honestly, I think it perfectly captures what my time was like at Source. I thoroughly enjoyed myself and am thankful to Louis and the team for granting me the opportunity.

P.S I’d like to expend a special ‘thank you’ to Evie who was fantastic and really helped me during the week.

 

Alex is a 6th form student at West Kirby Grammar School