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SOURCE

About SOURCE

This author has not written his bio yet.
But we are proud to say that SOURCE contributed 88 entries already.

Entries by SOURCE

Skills You Need To Be A Successful PR In 2023

January 4, 2023/in PR/by SOURCE

It’s no secret that working in public relations and managing successful PR campaigns can be a stressful yet rewarding at times. One day you could be pitching in a hot new client story to the media, the next you could find yourself in Milan conducting a video shoot (okay, that doesn’t happen all that often, […]

How To Maintain Your Brand During A Recession

December 20, 2022/in PR/by SOURCE

“Should I be spending as much on PR and marketing when I’m having to cut costs to keep my business as profitable as possible?” This is a question you may be asking as 2022 comes to a close and the start of 2023 looks set to be marred by the ongoing UK recession. Quite often […]

BrewDog’s Anti-World Cup Sponsorship: A PR Own Goal?

November 14, 2022/in PR/by SOURCE

Ever since Qatar was announced as the venue for the 2022 World Cup by the disgraced former FIFA President, Sepp Blatter back in 2010, this year’s tournament has been fraught with controversy. As the World Cup has drawn closer, the idea of Qatar hosting has grown ever more controversial, due to allegations of bribery that […]

Are We Too Reliant On Big Tech In Marketing?

October 27, 2022/in PR, SOCIAL MEDIA/by SOURCE

Written by our PR intern and university student Bridie Buckingham… This week saw WhatsApp crash for over an hour and it was an hour of mayhem for some users. The messaging service owned by Meta (previously known as Facebook) left users unable to send messages, make calls or video chat for nearly two hours before […]

Did Comms Professionals React Correctly In The Aftermath Of The Queen’s Death?

September 16, 2022/in Uncategorized/by SOURCE

This past week, the PR, marketing and comms world experienced something it never had before when the death of Her Majesty, Queen Elizabeth II was announced on Thursday evening. Any industry pro knows if there’s something we’re good at, it’s adapting to change and thinking on our feet, especially in the PR agency world. Many […]

This Summer’s PR Winners & Losers

August 24, 2022/in BRANDS, CAMPAIGN, PR, SOCIAL MEDIA/by SOURCE

It’s been a seismic summer of sport, heatwaves, Love Island drama and political chaos but in amongst that we’ve enjoyed and endured some rather memorable PR and advertising campaigns. From Crown Paints to Nike, there’s been an abundance of campaigns that have had tongues wagging and brows raised during the last few months. So as […]

Lionesses Score For The Rights Of Women – But We Have A Long Way To Go

August 5, 2022/in PR/by SOURCE

Sunday saw one of the most momentous triumphs in English football history as the female England football team did what their male counterparts had been trying to do for over 50 years – they brought football home. The England V Germany Euro 2022 final was watched by a peak BBC television audience of 17.4 million […]

Exploring A Korean PR Jack(pot) In The Box

August 2, 2022/in PR/by SOURCE

Written by our PR intern and university student Bridie Buckingham… Sometimes the universe serves up an opportunity on a golden platter… As I’m currently living in South Korea whilst interning at Source PR one day a week remotely, I thought it only fitting to write about this recent homonymic occurrence that worked out pretty well for […]

‘A Whole New Ball Game’ – Unorthodox PR stunts In The Early Premier League

July 15, 2022/in BRANDS, MARKETING, PR/by SOURCE

The new Premier League season begins in just under a month and that prospect whether tantalising or harrowing, depending on your allegiances, means that the big league’s 30th birthday is also just around the corner. Now in its fourth decade, the Premier League is recognised as the biggest in the world with an audience of […]

It’s PR Not ER: Reflecting On Changing Attitudes In PR

June 1, 2022/in PR/by SOURCE

So much has changed over the eight (or so!) years that I’ve spent working in PR, an industry that is known for being one of the most stressful to work in. According to PRWeek, the stress of the job was magnified during the pandemic. With the combination of juggling client relationships, deadlines, meetings and all […]

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