Entries by SOURCE

Skills You Need To Be A Successful PR In 2023

It’s no secret that working in public relations and managing successful PR campaigns can be a stressful yet rewarding at times. One day you could be pitching in a hot new client story to the media, the next you could find yourself in Milan conducting a video shoot (okay, that doesn’t happen all that often, […]

How To Maintain Your Brand During A Recession

“Should I be spending as much on PR and marketing when I’m having to cut costs to keep my business as profitable as possible?” This is a question you may be asking as 2022 comes to a close and the start of 2023 looks set to be marred by the ongoing UK recession. Quite often […]

BrewDog’s Anti-World Cup Sponsorship: A PR Own Goal?

Ever since Qatar was announced as the venue for the 2022 World Cup by the disgraced former FIFA President, Sepp Blatter back in 2010, this year’s tournament has been fraught with controversy. As the World Cup has drawn closer, the idea of Qatar hosting has grown ever more controversial, due to allegations of bribery that […]

Are We Too Reliant On Big Tech In Marketing?

Written by our PR intern and university student Bridie Buckingham… This week saw WhatsApp crash for over an hour and it was an hour of mayhem for some users. The messaging service owned by Meta (previously known as Facebook) left users unable to send messages, make calls or video chat for nearly two hours before […]

This Summer’s PR Winners & Losers

It’s been a seismic summer of sport, heatwaves, Love Island drama and political chaos but in amongst that we’ve enjoyed and endured some rather memorable PR and advertising campaigns. From Crown Paints to Nike, there’s been an abundance of campaigns that have had tongues wagging and brows raised during the last few months. So as […]

Lionesses Score For The Rights Of Women – But We Have A Long Way To Go

Sunday saw one of the most momentous triumphs in English football history as the female England football team did what their male counterparts had been trying to do for over 50 years – they brought football home. The England V Germany Euro 2022 final was watched by a peak BBC television audience of 17.4 million […]

Exploring A Korean PR Jack(pot) In The Box

Written by our PR intern and university student Bridie Buckingham… Sometimes the universe serves up an opportunity on a golden platter… As I’m currently living in South Korea whilst interning at Source PR one day a week remotely, I thought it only fitting to write about this recent homonymic occurrence that worked out pretty well for […]

It’s PR Not ER: Reflecting On Changing Attitudes In PR

So much has changed over the eight (or so!) years that I’ve spent working in PR, an industry that is known for being one of the most stressful to work in. According to PRWeek, the stress of the job was magnified during the pandemic. With the combination of juggling client relationships, deadlines, meetings and all […]