Altecnic is the UK’s leading supplier of hydronic solutions. Based in Staffordshire, since 1987 the company has been importing and supplying over 5,000 product lines to distributors throughout the UK and Republic of Ireland. Altecnic provides trade merchants, plumbing and heating engineers and specifiers with a comprehensive range of plumbing products. Source PR was tasked with promoting its products and company news to plumbing and heating installers, merchants and specifiers.


Source PR was appointed in spring 2019 to support Altecnic with B2B PR and social media to:

  • Help claim its share of voice in the hydronics market by growing its brand profile
  • Bolster the in-house ‘team’ working as an outsourced marketing function

Key Activity

  • Creating press releases and leveraging our relevant news contacts to promote new product launches, company results, accreditations, appointments, charity initiatives in regional business and trade publications
  • Researching, securing and writing regular features in trade publications
  • Securing profile opportunities for key company members within national, regional and trade media
  • Award entry writing and maximising success stories through content and media relations
  • Case study identification, interviews and writing
  • Content management to keep the website fresh and enhance SEO through frequent blogs on thought leadership and product positioning
  • Social media management of a relevant and consistent social media strategy that included scheduled posts alongside ad-hoc content such as competitions and giveaways.

The Results

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