Evolve 4

Background

Change management organisation Evolve 4 Solutions, is a software business that supports the food industry by delivering greater efficiencies and processes to food manufacturing and the management of school meal delivery.

Evolve 4 approached Source PR to help to bolster the business’s work with primary schools across the UK and ultimately support the sales team with new and existing school and local authority relations and brand awareness.

Objectives

Source PR was tasked with raising awareness of Evolve 4’s school software system and its many benefits, targeting both schools and councils across the country. This was done by:

  • Developing clear messaging, positioning or branding.
  • Providing the sales teams with clear and concise marketing materials to support Evolve 4’s sales funnel.
  • Helping to build the website’s content and SEO and using traditional PR methods to gain clout with key stakeholders within schools and councils.
  • To raise the profile of key management within the food manufacturing / schools sector..

Key Activity

  • Held a brand and messaging workshop to establish the key messages that the company wanted to promote.
  • Positioned the MD as an industry-leading professional in the F&B (Food & Beverage) sector through a series of targeted thought leadership articles.
  • Designed marketing materials such as roller banners and flyers to be used at events.
  • Wrote case studies and testimonials for the website and for use with the media.
  • Built a blog and news section on Evolve 4’s website and populated this with company news as well as blogs containing the latest hot topics from the industry. These articles were optimised for SEO and shared with industry contacts.
  • Created a newsletter template and email content to be sent out to existing and potential customers.
  • Established a presence on LinkedIn company page to boost content, interaction and leads.

The Results

  • Achieved organic coverage in key industry publications such as Public Sector Catering, Independent Education Today, Industrial News, Sandwich and Food to Go News and LACA.
  • Created a messaging document which resulted in consistent brand messaging across the company website and marketing materials.
  • Established bank of case studies that were used on the Evolve 4 website and in the media.
  • Prolific LinkedIn stats for 2022:
    • 362% increase in impressions
    • 834% increase in engagement
    • 1,825% increase in post link clicks
    • 102% increase in engagement rate
    • 23% increase in audience growth

“We had never done any PR before and the team at Source was able to come into the business and quickly build the communications function from scratch. They helped us understand our key messages and were able to secure some excellent coverage for us in some of our key publications, as well as build a strong presence on social media.”

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