Objectives
- Textlocal, part of IMI PLC, is a technology business that provides a mobile messaging platform for more than 165,000 users, who in turn have sent more than a billion SMS messages.
- The Source was appointed to raise the profile of the platform and to help communicate the findings from its White Paper research document
Key Activity
- A PR and marketing plan was put in place that would share the results of the White Paper amongst key target audiences
- The plan included a schedule of targeted media releases that sought to highlight the key findings from the report that were tailored to be relevant to each individual audience
- The report also provided the opportunity to develop blogs that would help position senior management within the business as ‘thought leaders’ and experts in the field of SMS messaging
- The results were also drip fed through the company’s established social media channels, to attract and engage with audiences and feedback into the website
- Case studies of how the technologies were being used by companies were also created to provide third party endorsement, which in turn were sold in to online and off-line media
- Where articles and blogs were secured links back to Textlocal’s website were also achieved to further enhance the site’s SEO
The Results
- In the first six months of the report being issued more than 50 pieces of coverage were secured, delivering a ROI on investment of 20:1
- More than 100 links were achieved back to Textlocal’s website, each with a target domain authority of more than 40, significantly enhancing the website’s SEO rankings
- The success of the initial White Paper has encouraged Textlocal to continue to pursue this opportunity and further extend its market position as the leading SMS platform for business.
