The Best of Brand April Fools 2025
April Fools’ Day is a playground for brands to showcase their creativity. After all, as a perfect set up for entertainment and engagement, you’d be foolish not to have a go at an April Fools prank yourself!
In today’s blog, we’re deep diving into the best brand stunts of 2025.
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Dyson’s Airbrow™
Dyson introduced the Dyson Airbrow™, a miniature version of their famed Airwrap, purportedly designed to sculpt eyebrows with its “precision airflow.”
In a video posted across their social media channels, influencer Victoria Magrath demonstrated how she uses the device to style her brows to perfection. The caption playfully read, “Say hello to Dyson Airbrow – the brow-raising multi-styler ✨.” This tongue-in-cheek prank not only showcased Dyson’s playful side but also garnered significant attention which definitely had some people raising eyebrows.
So far, the post has garnered a whopping 206k likes and 4,779 comments. To put that in perspective, Dyson’s previous reel garnered only 540 likes and 16 comments. The proof is in the pudding, April Fools’ Day is a great way to fast track your engagement.
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Heinz’s Dubai Beanz
Heinz tapped into the viral “Dubai chocolate” trend by announcing their Premium Pistachio Flavour ‘Dubai Beanz.’ The social media post featured an image of the opulent tin, captioned: “🚨EXCLUSIVE 🚨Say hello to new Dubai Beanz… luxury in a tin🥜.” The stunt sparked a lot of banter between brands:
IKEA: “Next up, meatball-flavored beans?”
Birds Eye: “Dubai Beanz and Waffles for dinner tonight?”
ALDI: “You’re meant to be silly, not suggesting great ideas #ALPD.”
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Subway’s ‘Subwhey’
Subway also took fitness enthusiasts by surprise with their ‘Subwhey’ protein shakes, inspired by their most popular Footlong Subs. The exclusive range included blended versions of the Meatball Marinara, Big Breakwich, and the Classic B.M.T, each boasting 40-59g of protein. The concept was both intriguing and a little bit… gross?…but surprisingly it did leave some fans adventurous enough to try their own Subway shake at home.
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IKEA Meatball Lip Balm
First, we had Subway’s protein shakes and now we’ve got IKEA’s meatball lip balm. Who doesn’t want ‘the taste of meatballs now in your pocket’? This post again performed exceptionally well, racking up 68.6k likes and 420 comments, with some users even asking if there will be a plant-based version coming out soon.
- Yahoo’s ‘Touch Grass’ Keyboard
In a bid to remind users to switch off from your computer and “touch grass,” Yahoo unveiled its new ‘Agricultural Interface’, a keyboard adorned with real grass. Marketed as a solution for those overwhelmed by our digital lives, the keyboard was available for purchase on Yahoo’s TikTok shop for a limited time. This prank, that went on for the entire April Fools’ week, cleverly addressed the modern dilemma of excessive screen time.
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Nutella BnB
Nutella teased fans with the Nutella BnB, a vacation rental in Lake Placid, NY, designed as a haven for chocolate lovers. The concept featured a Nutella-shaped house complete with hazelnut-scented sheets, croissant pillows, Nutella pool floaties, a waffle maker and a chocolate hazelnut spread dispenser. Although the rental wasn’t actually available for bookings, the idea delighted fans and showcased Nutella’s iconic branding.
The Impact of April Fools’ Day Campaigns on Brand Engagement
Being a PR on April Fools’ Day is like skating on thin ice. If you pull off the perfect trick, it can make you look witty, smart and bring you closer to your target audience. However, if you misjudge it, you can get yourself in hot water and could even have a PR crisis on your hands.
One example of an April Fools fail is that of Lipton’s Peach Ice Tea.
On the 18th of March, Lipton announced that their most popular drink, its Peach Ice Tea, would be discontinued. With the #RIPeach, fans were left confused, writing:
‘Is it April already? Don’t hurt us like this’
‘What other flavours even are there?’
This even caused competitors to step in, as Redbull wrote:
‘If anyone needs a Peach fix, we’ve got you😏’
The timing of the post, made almost two weeks before April Fools, was most definitely the cause of the confusion and many consumers were not at all amused. The following day (again not on April Fools’ Day) the brand, likely scrambling, announced that ‘Peach is here to stay’.
Maybe, just maybe, the brand redeemed itself by cheekily posting this on April Fools Day:
All in all, the prank felt too risky and the comment section most certainly showed that it evoked a lot of mixed feelings among consumers.
Risk vs reward is most definitely something brands need to consider before posting on April Fools’ Day. If you do not have the time or resources to carefully plan out your Fools’ Day prank, then it’s entirely okay not to post at all. After all, it’s better to keep quiet than find yourself going viral for all the wrong reasons.
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