Influencers are reshaping the PR and marketing landscape, offering brands unparalleled opportunities to connect with audiences in meaningful ways – but choosing influencers for PR campaigns can be tricky. With great potential comes great responsibility — as seen in the high-profile case of Bud Light and Dylan Mulvaney. This story underscores the importance of choosing […]
“Hey Siri, give me today’s headlines.” ‘Luigi Mangione shoots himself…Brazilian tennis player, Rafael Nadal, comes out as gay…Luke Littler wins the PDC World Championship.’ Apple AI has been making headlines and for all the wrong reasons. Launched in December 2024, with the job of summarising the news and turning it into notifications, Apple’s AI […]
A deep dive into Bluesky, its growth, its history and why it might just be the future of social media. What on Earth is Bluesky? Ironically, Bluesky may feel like it came ‘out of the blue’, but, as you may be able to tell from its Twitter-blue branding, its story is rooted right in […]
Back in March 2022, dating app ‘Thursday’ hired a camel to stand outside Liverpool Street Station in London, making it wear a handwritten billboard promoting the app that read, “Happy Hump Day. See You on Thursday.” While the stunt certainly garnered attention, it was widely condemned for animal exploitation. After all, a desert camel has […]
As the top platform for networking, lead searching and career development, LinkedIn has become a game changer for B2B marketers. With over 1 billion people and 67 million companies now using the platform, it sure is a goldmine, and the stats will tell you just that: 80% of B2B marketers advertise on LinkedIn 77% of […]
P.T. Barnum once said, ‘there’s no such thing as bad publicity’. Barnum, the 19th– century entrepreneur and founder of the Barnum & Bailey circus, was no stranger to controversy; even before he was known for putting on glittering shows, he was always ready to stir up the public with scandals and scams. Putting on the […]
On 24 April, Joe Biden signed a bill that threatens to ban the social media app TikTok. The law has given ByteDance, TikTok’s parent company, an ultimatum: sell the app’s US operations or face a permanent ban. The ban would take place by blocking TikTok across all app stores and disallowing web hosts from […]
Looking to give your business an edge on social media but not sure where to start? Well, your first step is to choose the right social media platform. Between Instagram, Facebook, LinkedIn, TikTok and Pinterest, it can be tempting to join them all. However, an effective social media strategy involves time, consistency and financial investment. […]
In November 2022, OpenAI released an early demo of ChatGPT. The demo quickly took the world by storm, causing a seismic shift for creatives across all industries. First met with skepticism and caution, AI has now risen to prominence which only begs the question: how can we use AI in our marketing strategies authentically and […]
Ever wondered why we make those impulse buys, why we choose one colour over another and why some brands resonate with us whilst others don’t? The truth is, whilst we like to think that our decisions are underpinned by logic, a lot of the time our decision making is actually driven by our subconscious minds. […]
