Looking to give your business an edge on social media but not sure where to start? Well, your first step is to choose the right social media platform. Between Instagram, Facebook, LinkedIn, TikTok and Pinterest, it can be tempting to join them all. However, an effective social media strategy involves time, consistency and financial investment. […]
In November 2022, OpenAI released an early demo of ChatGPT. The demo quickly took the world by storm, causing a seismic shift for creatives across all industries. First met with skepticism and caution, AI has now risen to prominence which only begs the question: how can we use AI in our marketing strategies authentically and […]
Ever wondered why we make those impulse buys, why we choose one colour over another and why some brands resonate with us whilst others don’t? The truth is, whilst we like to think that our decisions are underpinned by logic, a lot of the time our decision making is actually driven by our subconscious minds. […]
With everchanging trends and constant techy updates, social media is fast on the move. Gaining consistent and effective reach may often feel like a daunting task with unpredictable outcomes. However, there is always one trusty social media hack that you can rely on: the classic hashtag. What Is A Hashtag? Often used in bios and […]
