When I joined Source PR a year and a half ago, I thought I had blog writing in the bag. As an English Literature graduate, I was used to writing thousands of words, unpicking texts from every angle and weaving in as much context as possible. But PR blog writing is a little different to […]
When news broke that Liam and Noel Gallagher would reunite for the first time in 16 years, the buzz was insane. Kicking off in Cardiff’s Principality Stadium and just now wrapping a five-night leg in Manchester, the Oasis reunion tour has been nothing short of biblical. It might even be the most anticipated tour since […]
We’re halfway through 2025, and it’s now clearer than ever that AI is here to stay. It’s embedded in every corner of digital comms, from brand storytelling to visual content strategies. It’s almost impossible to open LinkedIn without seeing a post either leveraging generative AI or slandering it. As someone who scrolls through X, Instagram, […]
Once a badge of ethical honour, B Corp certification was the ultimate PR move for brands seeking to demonstrate they stood for more than profit. It signaled a company’s commitment to people, planet, and purpose – an easy win for reputation management and customer loyalty. But in a world increasingly flooded with ESG claims, investor-focused […]
You’ve spent time crafting a pitch, refining the subject line and tailoring it to the right contact – all to be met with nothing. No reply, not even an ‘I’m out-of-the-office’ bounce-back. Crickets. Tumbleweed. Dead air. If that sounds familiar, you’re not alone. Pitching is a core skill in PR, but even seasoned professionals can […]
April Fools’ Day is a playground for brands to showcase their creativity. After all, as a perfect set up for entertainment and engagement, you’d be foolish not to have a go at an April Fools prank yourself! In today’s blog, we’re deep diving into the best brand stunts of 2025. Dyson’s Airbrow™ Dyson introduced the […]
How to Break into PR as a Recent Graduate For those of you at university, you’re already halfway through the second semester, and if you’re in your final year, the pressure is on to secure that all-important first job. I was in the same position just two years ago, eager to break into the world […]
They’re fruity and come in lots of funky colours, it’s almost impossible to go on a night out without seeing someone clutched onto one: we’re truly living in a vape nation. However, these ‘fun-looking’ nicotine-packed bars do come at a cost. Each week, Brits throw away 1.3 million disposable vapes and only around 30% of […]
It’s time to go beyond simply selling products. Brands are now digging deeper into consumer values, taking a bold stance on social and political issues, and making concrete steps toward change. Few brands have mastered the art of activism quite like Ben & Jerry’s. Known as much for their funky, chunky and indulgent ice cream […]
Influencers are reshaping the PR and marketing landscape, offering brands unparalleled opportunities to connect with audiences in meaningful ways – but choosing influencers for PR campaigns can be tricky. With great potential comes great responsibility — as seen in the high-profile case of Bud Light and Dylan Mulvaney. This story underscores the importance of choosing […]
