P.T. Barnum once said, ‘there’s no such thing as bad publicity’. Barnum, the 19th– century entrepreneur and founder of the Barnum & Bailey circus, was no stranger to controversy; even before he was known for putting on glittering shows, he was always ready to stir up the public with scandals and scams. Putting on the […]
On 24 April, Joe Biden signed a bill that threatens to ban the social media app TikTok. The law has given ByteDance, TikTok’s parent company, an ultimatum: sell the app’s US operations or face a permanent ban. The ban would take place by blocking TikTok across all app stores and disallowing web hosts from […]
Looking to give your business an edge on social media but not sure where to start? Well, your first step is to choose the right social media platform. Between Instagram, Facebook, LinkedIn, TikTok and Pinterest, it can be tempting to join them all. However, an effective social media strategy involves time, consistency and financial investment. […]
In November 2022, OpenAI released an early demo of ChatGPT. The demo quickly took the world by storm, causing a seismic shift for creatives across all industries. First met with skepticism and caution, AI has now risen to prominence which only begs the question: how can we use AI in our marketing strategies authentically and […]
Ever wondered why we make those impulse buys, why we choose one colour over another and why some brands resonate with us whilst others don’t? The truth is, whilst we like to think that our decisions are underpinned by logic, a lot of the time our decision making is actually driven by our subconscious minds. […]
With everchanging trends and constant techy updates, social media is fast on the move. Gaining consistent and effective reach may often feel like a daunting task with unpredictable outcomes. However, there is always one trusty social media hack that you can rely on: the classic hashtag. What Is A Hashtag? Often used in bios and […]
