Entries by Michela Vismara

What The TikTok Ban Could Mean For Marketers In The US

On 24 April, Joe Biden signed a bill that threatens to ban the social media app TikTok. The law has given ByteDance, TikTok’s parent company, an ultimatum: sell the app’s US operations or face a permanent ban.   The ban would take place by blocking TikTok across all app stores and disallowing web hosts from […]

What Social Media Platforms Are Right For Your Business?

Looking to give your business an edge on social media but not sure where to start? Well, your first step is to choose the right social media platform. Between Instagram, Facebook, LinkedIn, TikTok and Pinterest, it can be tempting to join them all. However, an effective social media strategy involves time, consistency and financial investment. […]

How Important Are Hashtags On Social Media?

With everchanging trends and constant techy updates, social media is fast on the move. Gaining consistent and effective reach may often feel like a daunting task with unpredictable outcomes. However, there is always one trusty social media hack that you can rely on: the classic hashtag. What Is A Hashtag? Often used in bios and […]