April Fools’ Day is a playground for brands to showcase their creativity. After all, as a perfect set up for entertainment and engagement, you’d be foolish not to have a go at an April Fools prank yourself! In today’s blog, we’re deep diving into the best brand stunts of 2025. Dyson’s Airbrow™ Dyson introduced the […]
How to Break into PR as a Recent Graduate For those of you at university, you’re already halfway through the second semester, and if you’re in your final year, the pressure is on to secure that all-important first job. I was in the same position just two years ago, eager to break into the world […]
They’re fruity and come in lots of funky colours, it’s almost impossible to go on a night out without seeing someone clutched onto one: we’re truly living in a vape nation. However, these ‘fun-looking’ nicotine-packed bars do come at a cost. Each week, Brits throw away 1.3 million disposable vapes and only around 30% of […]
It’s time to go beyond simply selling products. Brands are now digging deeper into consumer values, taking a bold stance on social and political issues, and making concrete steps toward change. Few brands have mastered the art of activism quite like Ben & Jerry’s. Known as much for their funky, chunky and indulgent ice cream […]
Influencers are reshaping the PR and marketing landscape, offering brands unparalleled opportunities to connect with audiences in meaningful ways – but choosing influencers for PR campaigns can be tricky. With great potential comes great responsibility — as seen in the high-profile case of Bud Light and Dylan Mulvaney. This story underscores the importance of choosing […]
“Hey Siri, give me today’s headlines.” ‘Luigi Mangione shoots himself…Brazilian tennis player, Rafael Nadal, comes out as gay…Luke Littler wins the PDC World Championship.’ Apple AI has been making headlines and for all the wrong reasons. Launched in December 2024, with the job of summarising the news and turning it into notifications, Apple’s AI […]
A deep dive into Bluesky, its growth, its history and why it might just be the future of social media. What on Earth is Bluesky? Ironically, Bluesky may feel like it came ‘out of the blue’, but, as you may be able to tell from its Twitter-blue branding, its story is rooted right in […]
Back in March 2022, dating app ‘Thursday’ hired a camel to stand outside Liverpool Street Station in London, making it wear a handwritten billboard promoting the app that read, “Happy Hump Day. See You on Thursday.” While the stunt certainly garnered attention, it was widely condemned for animal exploitation. After all, a desert camel has […]
As the top platform for networking, lead searching and career development, LinkedIn has become a game changer for B2B marketers. With over 1 billion people and 67 million companies now using the platform, it sure is a goldmine, and the stats will tell you just that: 80% of B2B marketers advertise on LinkedIn 77% of […]
P.T. Barnum once said, ‘there’s no such thing as bad publicity’. Barnum, the 19th– century entrepreneur and founder of the Barnum & Bailey circus, was no stranger to controversy; even before he was known for putting on glittering shows, he was always ready to stir up the public with scandals and scams. Putting on the […]
