social media management

Why Social Media Management Is Necessary For Your Brand

Social media management has dramatically changed the way we interact with each other, with business developing and changing marketing strategies to incorporate social media trends with many now using it as a key element of their marketing strategy.

Social media management has become one of the most important tools in the marketing world and is now one of the most important pieces of armoury in any business’ arsenal. But, with so many types of social media channels available to you and your brand, it can be difficult to know where to begin!

For example, did you know in the Social Media Advertising segment alone, the number of users is expected to rise to 65.23m by 2027?  These numbers can be daunting if you’re trying to compete for visibility across multiple platforms.

But, this also clearly shows how important social media has become for businesses today, whether they’re consumer-focused or B2B.

We can appreciate how many in-house employees often must manage social platforms whilst also carrying out their other duties. Although commendable, the ever-growing and changing nature of the platforms means that to grow your presence and engage with audiences time is also needed to understand the platforms not just post posts.

This is where a social media agency can step in! Let’s take a look at 5 ways a social media agency can help your company.

1. Ever Changing Social Landscape

A social media agency can keep track of any algorithm changes and new trends within the platform, but also adapt your business strategy and content based on the latest updates.

In addition, a social media management team will be evaluating new platforms and consider what strategies should be put in place for clients to successfully adopt new platforms.

Take TikTok for example. A booming new social media platform that has taken the world by storm. As of January 2023, TikTok has a total of 1.53 billion users, yes billion! The site is used all over the world, not just by the general public, but by a large number of brands and businesses. So, it may be worth considering advice whether it’s right for you and your business.

A social media company should be agile with the ever-changing platforms, so they can evolve campaigns to meet the opportunities presented and provide the content needed to meet the specific goals.  For consumer brands TikTok marketing should certainly be considered as part of a strategy these days.

2. Keeping Your Customers Engaged

Believe it or not, social media posts aren’t just put out at random. If done correctly, weekly, content is scheduled on set days and times to best engage with your customers / following.

Social media companies also look at a range of different ways to engage your customers by creating relevant, authentic, engaging content that will resonate with your audience, provide value to them, and keep them coming back.

Using a social media agency can help you to organise, plan, and schedule content regularly, so your platform always has positive engagement.

Regularly scheduled content will keep your business / brand featured on people’s feeds, not giving them time to forget that you exist! With the number of ads and competitor posts, your business must be promoting itself regularly, so you stay at the forefront of people’s minds.

3. Creating Reports & Tracking Stats

Social media is a numbers game. As social media managers, we can see every click, comment, share, and link back to brand websites. From this knowledge, we can see exactly what works for your brand, and well what doesn’t.

From these stats, we can create campaigns best suited to your brand to hit a higher engagement and following. At the end of every campaign, or month, it’s simple for social media agencies to extract this data and present it to a client in an understandable way. This way, both manager and client can come together and discuss tactics on what they liked and what can be improved.  With tracking social stats, we can always guarantee improvement with every campaign we run!

4. Protecting Your Reputation & Engaging With Customers

Social media is usually the first-place people go to ask a question or even make a complaint. Managing feedback on social media platforms is critically important – whether positive or negative – and having a team on stand-by to monitor and respond can be all important.

Engaging with customer comments and messages promotes a strong brand image and making sure the customer is seen and heard will always resonate positively with the public.

Keeping on top of this is extremely important, as you don’t want floods of comments with no replies, making your business look uninterested, this is where a social media manager from an agency can help cement a positive relationship with all your followers.

5. Social Growth

Social media is all about growth, the more followers you have, typically the more people are interested in your business. Over time, we expect to see growth across social pages, but this doesn’t come without the work.

As previously mentioned, regularly scheduled posts are key when it comes to showcasing your business. The trick is that the more people see your brand the more chance they will follow and engage. Social media managers can keep a concise message across your page, as well as keeping up to date on keywords, resources, and trends to ensure they develop the content best suited to your industry and your brand.

The more authentic and genuine your business is, the better it resonates with the general public. Organic long-term growth is what we love to see best for our clients!

I hope this blog has given you a better insight as to why managing social media is so important and giving this role to an expert can benefit you and your business in the long run.

Thinking of hiring a social media manager? Introducing Source PR – where our team of skilled professionals can take your social platform to the next level. If you’d like to find out more about how Source PR can support you, drop our friendly team a line. We’re always happy to chat.