AI has transformed the marketing industry, and in my opinion, it’s one of the most exciting developments we’ve seen in years. Like many people working in PR & Marketing, I use AI quite frequently. Whether it’s helping develop an idea, analysing data, overcoming writer’s block or expanding on a concept that’s already forming, it’s become […]
When many businesses think about PR, they often assume it is simply about sending a press release when there is something to announce. In reality, good PR is far more strategic than that. It is about identifying opportunities, shaping stories and making sure a business stays visible in the media throughout the year. At Source […]
Are You the Consumer Final Boss? What It Tells Us About PR Trends for 2026 If it feels like trends move faster than ever, that’s because they do. One minute you cannot scroll without seeing Stanley Cups, Dubai chocolate or Labubus. The next, shelves are full, queues are gone and attention has moved on. While […]
Google it? Nah. These days, it’s more like ‘TikTok it’. From recipes and skincare to date night ideas and restaurant reviews, TikTok is fast becoming the go-to search engine for Gen Z. And no, that’s not an exaggeration – data shows that 74% of Gen Z internet users use TikTok for search and 51% favour […]
When it comes to shaping your business’s identity, it’s easy to focus on national campaigns or polished digital strategies. But sometimes, the most meaningful connections are forged much closer to home. Community PR isn’t just about sponsoring the occasional event or sending out press releases—it’s about becoming an integral part of the local area and […]
Navigating the ever-evolving landscape of social media can be a daunting task for businesses, and crafting an effective social media strategy is way more than just posting content; it’s about creating a dynamic plan that resonates with your audience and drives meaningful engagement. If you’re a business seeking to strengthen your social media presence, navigating […]
Being featured in newspapers, magazines, on radio and TV is an unparalleled win for a business. It’s a remarkable way to cultivate influence, establish yourself in your industry, and amplify brand awareness. However, many smaller businesses often face challenges in terms of both knowledge and time when attempting to establish their presence. The good news […]
In the dynamic realm of social media, the emergence of new platforms always garners attention, intriguing both users and businesses. Among the latest additions this week, ‘Threads’ has been generating buzz. But what is Threads? In this blog, we’ll take a closer look at its origins, and its relevance in the social media landscape. Additionally, […]
As we spring into the awards season, many businesses and teams may now be thinking of being recognised for all their hard work over the last year by entering an award. No matter the sector you work in, there will be an award category your business can enter. As a PR agency, something we often […]
Social media management has dramatically changed the way we interact with each other, with business developing and changing marketing strategies to incorporate social media trends with many now using it as a key element of their marketing strategy. Social media management has become one of the most important tools in the marketing world and is […]
