Last month, I was very honoured to be on the panel of the Cheshire Creative Club’s ‘A Content Creators Toolkit’ workshop in Alderley Edge. The group describes itself as an inclusive network for North West based creatives, and naturally, we’re pleased to be members at Source PR. The workshop was all around how influencers can […]
About Jessica Pardoe
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Entries by Jessica Pardoe
It’s been nearly a month since we swapped the rolling hills of the Cheshire countryside for a few days of pebble beaches and chip-stealing seagulls in Brighton for no other than the world’s largest gathering of search marketeers, BrightonSEO. Our bag at Source is traditional PR and all that it encompasses, however we also offer […]
A career in PR can be extremely rewarding and it sounds incredibly cliché, but every day is different, truly! Unfortunately, it can be said that PR has a PR problem. It’s not currently taught in the school curriculum, and whilst there are university courses out there, they aren’t as abundant as the likes of business […]
In the month that Greggs announced its largest ever café would be opening in Birmingham in no other than Primark, then brought out its very own sell-out clothing line to seal the deal, it would appear that truly anything is possible. Today on the blog, we discuss brand collaborations, the best examples of them and […]
In a recent webinar with Head of Ryanair’s social, Michael Corcoran, one of his arguments that I found particularly compelling (and perhaps a little controversial) was that influencer marketing is on the decline, and is about to be replaced with working with creators instead. Will creator marketing catch on? I’ve been thinking a lot about […]
During lockdown 1.0 (which feels exactly 472894790 years ago), I began studying an ‘at-home’ psychology course to better understand the human mind and the way we think, because as communicators this is fundamentally important to our practice, and it’s pretty instrumental in doing a good job on behalf of our clients too. I picked up […]
At Source PR, our bag is traditional PR and social media, but we also offer digital services too. With the incredible growth of this industry, it would be crazy not to! With this in mind, we packed our bags and headed south to BrightonSEO last week to meet up with, and learn from, some of […]
LinkedIn is a platform that we utilise often for our clients, especially those in B2B industries. With an audience of nearly 31.2 million users in the UK, 57% of which are between 25 and 24 years old, it’s hard to deny that there’s an opportunity here to PR your business. But how do you get […]
On Monday 19th July, England is expected to enjoy the end of all Covid-19 induced restrictions. This means nightclubs can open, unlimited numbers can meet both indoors and outdoors, bar service at pubs and restaurants will resume and events such as festivals can get underway for the summer. One of the most anticipated and discussed […]
Often, the brief to social media managers is “make me go viral”. For businesses, it certainly does seem attractive, tweets with thousands of likes or TikTok videos hitting a million views. Going viral has its perks of course, but there is so much more to social media than this. Today, we wanted to discuss the […]