Entries by Jessica Pardoe

CORONAVIRUS COMMUNICATIONS: WHY FIRMER GOVERNMENT MESSAGING WAS NEEDED

Anyone can get it. Anyone can spread it. Stay home, protect the NHS, save lives. This is the new messaging that the government released last night, after previous attempts of strong Coronavirus communications messaging to the public arguably failed. Coronavirus Communications – How Important Is Getting The Message Right? Throughout the unfolding of this pandemic, […]

HOW DARING DOES IT PAY TO BE WITH YOUR ADVERTISING?

It’s no secret that it’s very hard to make adverts effective if they’re being broadcasted to a really wide audience, for your advertisement to be totally effective, it needs to be able to attract and maintain attention long enough for that engagement to be transferrable. So how do you make something worth somebody’s time? How […]

CHRISTMAS CAMPAIGNS WORTH TALKING ABOUT THIS YEAR

Christmas is just around the corner and the marketing campaigns are in full swing. However, with the festive period being such a saturated opportunity to make a real impact with your communications, not all efforts are wholly successful. The Christmas Communications Challenge Christmas has long been a great chance to do something a little bit […]