Entries by Jessica Pardoe

Are We Still Feeling The Love For Seasonal Campaigns?

Valentine’s Day shares a likeness with Christmas, Halloween, April Fool’s Day and many of the other weird and wacky days the country celebrates throughout the year. They all get us buzzing about what marketing campaigns we can cook up. Once upon a time, it used to be just the big holidays that would keep marketers […]

How To Use TikTok Trends For Your Business

By now, pretty much everyone has either heard of TikTok, has an account they scroll through daily or is obsessed with posting videos at every spare moment. The app now boasts over 1 billion monthly active users. It’s one of the fastest-growing social media platforms and is perfect for creating more relaxed, consumable and relatable […]

Social Media Trends That May Dominate 2024

Social media is an ever-evolving landscape, and each year brings new trends and changes (as well as a fair share of challenges for us social media agencies!) With just a few months to go to 2024, we wanted to get ahead of the curve and make our predictions as to what trends will shift in […]

Our BrightonSEO Spring 2023 Takeaways

Last week, we packed our bags for another fun-filled trip to the seaside for the world’s largest gathering of search marketeers, BrightonSEO, an event dedicated to “helping search marketers meet, learn, and do their jobs a little better.” As many of you will know, traditional PR and all that it encompasses is our bag at […]

Media Training In PR – Why Is It Important?

When we onboard our new clients and the press opportunities begin flooding in, something we often either get asked about, or recommend, is media training. Whether you’re new to the business or long-time CEO, talking to the press can be daunting. Especially if you’ve not done it before. Media training is something that can not […]

7 Times TikTok Made A BIG Impact On Businesses

This post first appeared on my PR blog, but I thought it would be good to share on our Source PR website too. Enjoy! TikTok’s influence is huge. The app’s popularity has grown exponentially over the last few years, fuelled by lockdown boredom initially and more recently by the desire for better social media experiences than […]

6 Signs It’s Time To Hire A PR Agency

It’s not always easy deciding when it’s the right time to hire a PR agency, especially if your business is an SME. Whether it’s thoughts about budget, or the hesitance to not hand your baby (your company!) over to someone else to share the load, the right time to bring in help can be difficult […]

All Publicity Is Good Publicity… Until It Isn’t!

Anybody that works in PR will be familiar with the phrase “all publicity is good publicity” and perhaps even those who don’t. In fact, oftentimes it’s those who aren’t in the communications industry that tend to agree with this sentiment, thinking it’s better to have a business in the public eye – no matter the […]