Coronavirus has caused truly extraordinary times, the UK – as well as several other countries – is currently on a lockdown. The first of its time. Travel has been limited to all but essential movement, many businesses (such as restaurants, non-essential retail stores and gyms) have been forced to close their doors for the foreseeable […]
As times are rather tense right now, let’s have some positivity. A few weeks ago, for Random Acts of Kindness Day, we shared that we’d decided to offer 6 months’ worth of complimentary charity PR to a local organisation who we felt were really in need of it. After leaving the decision to you, the […]
How effective is social media marketing? Well, we could tell you that it’s super worthwhile, but why not show you how effective it is instead? Never has a story better demonstrated the sheer power of social media than that of Petersfield Bookshop. A story that we at Source PR have had the pleasure of following […]
February 17th is Random Acts of Kindness Day in the UK, and ever interested in Awareness Days and how they can be leveraged in PR and Marketing campaigns, we thought we’d take a look at how brands can get involved. The Source are an ethical PR and marketing agency, we’re heavily invested in the rural […]
Today marks the beginning of National Storytelling Week, a very important time for PR and marketers for multiple reasons. You see, the basis of PR is the ability to tell a good story. As PR isn’t paying for somebody to promote your brand like you’d do with advertising (a common misconception about our sector), it’s […]
If there’s one thing we love working on here, it’s a great PR story. After all, “advertising is saying you’re good. PR is getting someone else to say you’re good” (Jean-Louis Gassée). Just one of the ways that we secure national and regional coverage for our clients time and time again is through leveraging what […]
It’s no secret that it’s very hard to make adverts effective if they’re being broadcasted to a really wide audience, for your advertisement to be totally effective, it needs to be able to attract and maintain attention long enough for that engagement to be transferrable. So how do you make something worth somebody’s time? How […]
Christmas is just around the corner and the marketing campaigns are in full swing. However, with the festive period being such a saturated opportunity to make a real impact with your communications, not all efforts are wholly successful. The Christmas Communications Challenge Christmas has long been a great chance to do something a little bit […]
What better an argument for influencer marketing than none other than Mrs. Hinch herself? The cleaning sensation has far surpassed giving you the inspiration to tidy your home. She’s now a fully-fledged Instagram influencer who has over 2 million devoted followers. Yesterday, via Instagram stories, Sophie shared the profile of a small business she’d dealt […]
