Entries by Jessica McDonnell

Skills You Need To Be A Successful PR In 2023

It’s no secret that working in public relations and managing successful PR campaigns can be a stressful yet rewarding at times. One day you could be pitching in a hot new client story to the media, the next you could find yourself in Milan conducting a video shoot (okay, that doesn’t happen all that often, […]

It’s PR Not ER: Reflecting On Changing Attitudes In PR

So much has changed over the eight (or so!) years that I’ve spent working in PR, an industry that is known for being one of the most stressful to work in. According to PRWeek, the stress of the job was magnified during the pandemic. With the combination of juggling client relationships, deadlines, meetings and all […]