One of the reasons public relations (PR) is such an exciting role to work in is that to thrive in the industry you need to be dynamic and adaptable, and the same can be said for campaigns. When it comes to a B2B PR campaign, first and foremost, it’s vital to know your key messaging […]
About Jessica McDonnell
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Entries by Jessica McDonnell
It’s no secret that working in public relations and managing successful PR campaigns can be a stressful yet rewarding at times. One day you could be pitching in a hot new client story to the media, the next you could find yourself in Milan conducting a video shoot (okay, that doesn’t happen all that often, […]
This past week, the PR, marketing and comms world experienced something it never had before when the death of Her Majesty, Queen Elizabeth II was announced on Thursday evening. Any industry pro knows if there’s something we’re good at, it’s adapting to change and thinking on our feet, especially in the PR agency world. Many […]
Sunday saw one of the most momentous triumphs in English football history as the female England football team did what their male counterparts had been trying to do for over 50 years – they brought football home. The England V Germany Euro 2022 final was watched by a peak BBC television audience of 17.4 million […]
So much has changed over the eight (or so!) years that I’ve spent working in PR, an industry that is known for being one of the most stressful to work in. According to PRWeek, the stress of the job was magnified during the pandemic. With the combination of juggling client relationships, deadlines, meetings and all […]
Greenwashing is a hot topic and hit the headlines recently when The Independent revealed that the number of adverts banned for “greenwashing” has tripled in a year. But what does greenwashing mean? According to the Cambridge dictionary, to greenwash is to make people believe that your company is doing more to protect the environment than […]