Entries by Seamus O'Keeffe

What’s he going to say next?

Why unpredictable communications matter – and what businesses can learn… In the modern media environment, unpredictability commands attention. Few world leaders have exemplified this more than President Donald J. Trump, whose communications approach – from speeches to impromptu media briefings – has consistently kept audiences asking the same question: “What’s he going to say next?” At Source […]

Looking ahead to 2026: how PR & Communications can play a pivotal role in growing your business

And why flexible, project-based support from Source PR can make it easier than ever   As we look ahead to 2026, with AI reshaping workflows, media audiences fragmenting, and trust becoming harder to earn, PR has never played a more vital role in helping organisations stand out and scale. But here’s another reality many businesses […]