You don’t go to Lidl for couture. You go for knock-off Magnum ice creams and whatever slightly chaotic treasure has landed in the middle aisle this week. And yet, here we are again. For the second time, Lidl has stepped onto the runway at London Fashion Week, this time dropping a stainless-steel handbag shaped like […]
At Source PR, we often say that the way news breaks today tells us more about communications than the story itself. This week’s headlines around Brooklyn Beckham and his comments on family reconciliation are a clear example of that shift – and a useful case study for businesses and communications professionals alike. The story did […]
Every January, the same shift happens. Alcohol-free options suddenly feel normal. Saying “I’m not drinking” needs less explanation. And Dry January once again becomes part of the national conversation. From a PR perspective, it’s fascinating. Inspired by the PR in the Real World podcast episode ‘How the Dry January Campaign Changed a Culture’, featuring Joe Marley from Alcohol Change UK, this blog post is […]
The Role of Strategic Communications As we prepare for the Budget on 26th November and the government seemingly moves forward with significant changes to inheritance tax (IHT) rules, many families, business owners, and wealth advisers are rightly focused on financial planning. The proposed reforms have proved to be controversial and divisive – with the issue […]
When you’re first starting a career in Public Relations it can feel a bit like standing at a crossroads. One sign says, “In-House PR”, the other says “PR Agency”, and you’re stood there wondering which way to go. I’ve been lucky enough to dip my toes in both worlds early on. During my placement year, I worked […]
