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Tag Archive for: Chester agency

We’re Hiring..!

July 4, 2019/in AGENCY NEWS/by LOUIS HILL

If you are an aspiring SAE or Account Manager with great communication skills – we’d love to hear from you!

We’re looking to recruit the right person to join our friendly team and to help us continue to grow and deliver great results for a range of clients from a number of different business sectors.

Below is a brief description of the role and responsibilities – although the role has scope for it to grow and develop in line with your interests and aspirations.  Get in touch today as we’d be happy to meet and discuss in more detail!

Day to day role

  • Managing a portfolio of PR and social accounts for clients – providing advice to aid their PR and wider marketing campaigns
  • Building relationships with existing and new clients as well as key contacts
  • Liaising with clients regarding media campaigns, social activities, creative projects and PR solutions
  • Dealing with the media, speaking to journalists and other influencers
  • Managing accounts to ensure proposals are being effectively delivered

Responsibilities

  • The key point of contact with clients and media alike
  • Developing industry, sector and product knowledge
  • Managing the needs of the client and their accounts
  • Contributing to daily meetings, and liaising / updating clients on activities
  • Keeping abreast of current PR trends and tools
  • Building client relationships and maintaining a network of media contacts including influencers and industry spokespeople
  • Overseeing both traditional PR and social media plans
  • Developing news angles, stories and pitches to further the client’s profile, products and services.
  • Being involved in pitching for new business and developing PR proposals
  • Managing and mentoring junior members of staff

Key skills

  • To be a confident communicator – both presentation, verbal and written skills
  • To be organised and with good interpersonal skills
  • A passion for the media, including social media
  • Willing to get stuck in as part of a team

This advert was also placed on Prolific North website.

https://www.sourcepr.co.uk/wp-content/uploads/2019/07/hiring-2.jpg 601 1030 LOUIS HILL http://www.sourcepr.co.uk/wp-content/uploads/2018/04/Header-Logo-2.png LOUIS HILL2019-07-04 13:14:172019-07-04 14:20:02We’re Hiring..!

DIGITAL AGENCY – HOW THE TIMES ARE A CHANGIN’

April 9, 2019/in CAMPAIGN, MARKETING, TECHNOLOGY/by LOUIS HILL

When working in a digital agency in Chester and providing B2B PR or consumer PR clients with support and advice, it’s so important to keep up to date with the ever-changing world of new technologies, insights and applications.

Understanding and using new technologies helps keep you at the forefront of providing valuable advice and delivering current campaigns for clients that really work for businesses and customers alike.

If you stand still too long or stop to give yourself a pat on the back, there is a real chance that you’ll get left behind.  It’s fast moving, challenging but when compared to the old days of pure PR – very rewarding.

For years there was always the question of ‘how do you put a value on PR?’  Historically it was a measurement of column inches or messages density, but now there are so many additional factors that should be considered whether it’s directly reaching thousands of customers with engaging messages through social media or producing content that improves a client’s reputation or thought leadership position. Each post or article can be measured in terms of who read it and what action they took as a result.

Digital

With the growth in digital the whole world is more transparent.  The engagement on each post can be measured, the actual number of people who read an online article can be seen and the customer journey for each purchase can be viewed as cookies follow customers through their entire purchasing process.

This is great.  It helps justify marketing budgets and provides a real opportunity to show a return on an investment.  Most important of all is that it makes you realise that you are actually making a difference, that the work you’re creating is driving sales and that the campaigns work.  The times are changing and look set to continue to evolve which has to be great news for clients and digital PR agencies alike – as long as you can keep up.

https://www.sourcepr.co.uk/wp-content/uploads/2019/04/Digital.png 320 320 LOUIS HILL http://www.sourcepr.co.uk/wp-content/uploads/2018/04/Header-Logo-2.png LOUIS HILL2019-04-09 14:02:242019-04-12 14:05:17DIGITAL AGENCY – HOW THE TIMES ARE A CHANGIN’

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