The media landscape in the UK (and wider world) is undergoing one of the most profound transformations in modern history. Trust is faltering, traditional audiences are shrinking and social platforms are reshaping how news is consumed and importantly who controls it. For communications professionals, brands and policymakers alike, the question is no longer whether the media has […]
PR Account Manager – Job Description We’re looking for an organised and passionate PR Account Manager to join our friendly team. Our ideal candidate will have great experience in copywriting, media relations and social media. The role involves managing several accounts in exciting industries including homebuilding, leisure, hospitality and more. This is a flexible, hybrid […]
It’s often said that managing social media is like making a cocktail, anyone can do it but not everyone can do it well. Doing social media effectively, effort and knowledge of the platforms so here we outline some tips for businesses who think they might be ready to get some additional help with their social. […]
One of my favourite adverts back in the 1990s was from The Independent newspaper (now the i-newspaper of course). The ad drew the reader’s attention to the fact that the majority of large mainstream newspapers back in the day were owned and operated by ‘media moguls’. The advert cleverly printed ‘Conrad Black’ into the same […]
Influencer marketing is increasingly being used by businesses and brands to extend their range and reach into new and lucrative markets. Although the marketing tactic has been used for several years, influencer marketing is set for exponential growth in 2023. PR agencies have always been the preferred partner for businesses looking to engage in influencer marketing. […]
No brand or business is immune to the challenges presented when a PR crisis erupts. Equally, in today’s digital world, no company can guarantee that a PR crisis won’t happen to them, as such all companies should at least have plans in place to prepare for the unexpected. Crises typically fall into two camps – […]
As we head into what is likely to be another economic slowdown, there is often an uplift in businesses wanting to raise their profile in an increasingly competitive market. With budgets tight and ambitions high, prospective clients often ask us ‘How much do PR agencies charge?’. The short answer is how long is a piece […]
This may just be a personal gripe but why do agencies feel the need to adopt ‘marketing speak’ when working with clients? I appreciate that it’s important to use the right terminology when explaining a campaign or PR proposal but let’s not forget clients are normal people so can we please stop using cliches and […]
As we look ahead into 2022, the team at Source PR shares below how they feel the pandemic has changed the way brands interact with customers and what PR and communication trends we’re likely to see as we head into 2022. The pandemic has accelerated the changes in PR that have been coming over the […]
It’s fantastic to hear that the AQA exam board is looking to use Marcus Rashford as a case study on how best to use social media to instigate social change in society. The 23 year old “black man from Wythenshawe” is not only a role model for many but a brilliant example of what an […]
