The task of connecting with the Millenial market is getting harder and harder as young people become savvier about brand messages and stunts. But their love of emojis is showing no sign of slowing down – but proceed with caution: as the symbols have grown in variety, so have their meanings…

💅

The nail painting emoji evolved quickly to suggest far more than touching up colour. Now this symbol is used to portray defiant nonchalance: something’s happened that the writer should care about, but they just don’t.

From offering any form of self-indulgent services to promoting your brand image as light-hearted but self-assured, most businesses can use this emoji to emphasise a message of being carefree and putting yourself first, no matter what others might think.

 

💃

Few people could have predicted the popularity of the simply named ‘woman dancing’.

The dancing woman emoji become the symbol to be used as a marker for social occasions – from nights out, to a quiet one in the pub, to a night in, the dancing woman was used to show enthusiasm. For businesses looking to promote a bold brand message or generate excitement for offers, the dancing women is perfect.

 

🐍

The background: after years of feuds and make ups, Kim Kardashian proved Taylor Swift lied to the media about a supposed lyric approval request from Kanye West, after she released videos of the exchange.

Within minutes of it being released, every single one of Taylor’s Instagram updates were flooded with comments using the snake emoji – to the point that she actually had to contact Instagram to block the symbol from her account. The snake has become synonymous with Taylor and her damaged reputation. Used correctly, businesses can ironically engage with the famous incident.

 The world of emojis is deep and complex – and, most importantly, constantly evolving; to make sure you stay ahead, get in touch with our team today!