Having worked in the PR and journalism world for over a decade, unsurprisingly the media landscape and ways of working have evolved. When I started as a fresh faced journalism graduate in 2013, there was no such thing as TikTok, and many more of us picked up a physical newspaper than in today’s world. In […]
International Women’s Day in 2024 should need no explanation. March 8th has been earmarked to celebrate and promote equality for women – all four billion of us. This year’s IWD theme is #InspireInclusion, intended to inspire others to understand and value women’s inclusion. With this in mind, let’s break down some ways you can make […]
It’s no surprise that short-form video content is essential to your marketing strategy, but with two key players to choose from, you might be struggling to pick which platform to share your video efforts. Between Instagram Reels and TikTok, which channel is right for you? TikTok videos can go viral easily. But so can […]
CSR or corporate social responsibility is something that businesses of all shapes and sizes are incorporating into their operations and it’s something we like to do with almost all of our clients at Source as it can be an invaluable tool for building a business’ profile. From conglomerates to regional SMEs, companies are increasingly recognising […]
An organic LinkedIn strategy is all about building your business’ presence on the platform without relying on targeted ads or sponsored content. But how do you go about creating a successful organic B2B LinkedIn strategy for your client? Why LinkedIn? LinkedIn is a valuable platform for businesses of all sizes, providing the opportunity to […]
Next week marks #CheshireDay, something we all like to get behind here at Source PR. Our business is based on the outskirts of Chester city centre, in Tattenhall – a lovely rural village, and most of our team have either lived or worked in the county for many years. This year, the theme is ‘Your […]
One of the reasons public relations (PR) is such an exciting role to work in is that to thrive in the industry you need to be dynamic and adaptable, and the same can be said for campaigns. When it comes to a B2B PR campaign, first and foremost, it’s vital to know your key messaging […]
When you look at Prime, it’s your standard energy drink. Loud and colourful with a name that suggests that inspires some sort of hyper-performance. With Logan Paul and KSI behind the brand Prime was always likely to be popular, but the inflated prices and irrational behaviour it has caused cannot be attributed to the two’s […]
As PRs, we always keep one eye on the industry and love seeing what businesses get up to day in, day out. Our morning chats in the office are often those of what creative pieces we’ve seen doing the round-ups, and as marketers we know it’s always important to stay on the ball with the […]
As we all return to work after a lovely festive break, we picked the refreshed brains of our team to find out what each of them believe will be the key trends in marketing and PR for the coming year. Jess McDonnell The continued focus on CSR “With the current state of the country (and the […]
