An organisation’s reputation is intrinsically linked with its ability to secure sales, attract top talent or even to charge a premium. Well regarded business also benefit from loyal customers who buy a broader ranges of goods and tell others. So if reputation is all important why not ensure you have you crisis communication plans in […]
There’s been an exponential rise in businesses using social media platforms to excite, entice and engage with audiences as more and more consumers turn to social media during the recent lockdowns. To maximise performance and ensure you are on brand and have a strong message, now is the right time for companies to undertake a […]
As we approach the end of Lockdown Mark III, the government believes that the UK economy will bounce back like a ‘coiled spring’. The question is, are you ready for a return to normality, what are you doing to prepare yourselves and have you got their marketing strategy in place to maximise opportunities? If not, […]
Anyone offering PR advice to Donald Trump must have earned their corn attempting to manage his messages or even keep control of his diverging news agenda. The difficulty of offering PR advice to Donald was that, on average, the Whitehouse Director of Communications lasted just 150 days, barely enough time to effectively influence the strategy, […]
As the new year begins and we enter a third lockdown, now seems the right time to think about what will make the best PR agency for clients whether in Manchester, Liverpool or the North West. Here, we share our thoughts on what makes a PR and social media agency successful and how good client […]
Throughout my PR career, the advice has always been for corporates to steer clear of politics, religion or criticising the competition in the belief that it’s better to lead by example than to criticise others for the actions they take. It now seems that view is behind the curve when looking at Ben & Jerry’s […]
Two of Cheshire’s most iconic pubs have called on Source PR to help support them with their PR, social media and content marketing as they look to reengage with customers after lockdown. The Swan in Tarporley and the newly refurbished Lion in Malpas, both part of The Bear Inns Group, have benefited from multi-million pound […]
The best PR campaigns often take courage of convictions or a willingness to do something differently in order to influence and engage with audiences to improve outcomes. This is even more the case in a crisis PR / communications, where the stakes are high and a wrong move can be costly. As is often the […]
The rapid spread of the Coronavirus has pushed the WHO to declare a pandemic. To date, there are around 139,075 cases of Coronavirus (also known as COVID-129) globally, 5,117 have died and cases are now found in almost every country in the world. Stock markets have been hit and the International Monetary Fund has declared […]
PR agencies are often bemoaned for cliché campaigns around specific nominated days, weeks or months, whether National Donut Day, Apprentice Week or Movember, but one that I have a personal soft spot for however is “Random Acts of Kindness Day”. It’s a great concept and one that helps lift our heads from the daily grind […]
