Entries by Jill Mathers

What Makes An Idea Social Media Strategy?

Navigating the ever-evolving landscape of social media can be a daunting task for businesses, and crafting an effective social media strategy is way more than just posting content; it’s about creating a dynamic plan that resonates with your audience and drives meaningful engagement. If you’re a business seeking to strengthen your social media presence, navigating […]

Why Is Press Coverage So Important For A Business?

Being featured in newspapers, magazines, on radio and TV is an unparalleled win for a business. It’s a remarkable way to cultivate influence, establish yourself in your industry, and amplify brand awareness. However, many smaller businesses often face challenges in terms of both knowledge and time when attempting to establish their presence. The good news […]

Insta Threads: Exploring The New Social Media App

In the dynamic realm of social media, the emergence of new platforms always garners attention, intriguing both users and businesses. Among the latest additions this week, ‘Threads’ has been generating buzz. But what is Threads? In this blog, we’ll take a closer look at its origins, and its relevance in the social media landscape. Additionally, […]

Industry Awards – Are They Worth It?

As we spring into the awards season, many businesses and teams may now be thinking of being recognised for all their hard work over the last year by entering an award. No matter the sector you work in, there will be an award category your business can enter. As a PR agency, something we often […]

Why Social Media Management Is Necessary For Your Brand

Social media management has dramatically changed the way we interact with each other, with business developing and changing marketing strategies to incorporate social media trends with many now using it as a key element of their marketing strategy. Social media management has become one of the most important tools in the marketing world and is […]

The Jump from Studying PR To Working In PR

It’s been three months since I started my first ever PR job at Source, so I thought it would be a good time to reflect on my journey so far, and how university set me up for my role as a Junior Account Executive. First off, I can truly say my role within Source PR […]

Is Love Island To Blame For The Rise And Impending Fall Of Fast Fashion?

Love Island is set to grace our screens for the next six weeks, and for the first time ever, islanders will be wearing pre-loved clothing with eBay as its official partner, ‘dumping’ former fashion sponsor of several years, I Saw It First. This news came as global fashion giant Missguided announced its administration plans, which […]