Public relations has always been about influencing audiences and ensuring a brand or product is portrayed in the right light – the secret now is to use influencer PR. Ensuring you are able to influence those who have influence over others is a crucial part of the work whether targeting journalists, MPs or celebrities. The […]
Elmac Technologies, head quartered in North Wales, has appointed Source PR to support the business with their media relations, social media management and stakeholder engagement. The company is one of the world’s leading suppliers of Flame Arresters, supplying clients and distributors around the world. Elmac’s innovative Flame Arresters and Low-Pressure Venting Equipment are utilised by […]
Collegiate AC, one of Europe’s leading providers of contemporary student accommodation, has appointed Source PR to help them raise their profile across Europe as the company looks to secure a second wave of strategic investment. The company currently manages more than 20 developments across the UK, Spain and Portugal with schemes typically between €35m to […]
When working in a digital agency in Chester and providing B2B PR or consumer PR clients with support and advice, it’s so important to keep up to date with the ever-changing world of new technologies, insights and applications. Understanding and using new technologies helps keep you at the forefront of providing valuable advice and delivering […]
There’s growing criticism of ‘poverty porn’ and in particular how charities are using crude and clichéd PR campaigns to attract donations. Although criticism of anyone looking to make a positive difference is largely unfair, there is a case for charitable organisations to look at how they wish to portray themselves and their causes. This is […]
We’re delighted to announce that Rebecca Shearman has joined Source as a Junior Account Executive. Becca joins the award-winning team from Mercury Press & Media in Liverpool where she worked as a Features Writer. Becca will support clients from a range of business sectors including; property manufacturing and professional services and adds the additional resource […]
It would not be January without a wave of predictions from PR and digital agencies about what’s in store for marketeers in 2019. So, we’ve asked around the office for our own insights and thoughts and compiled what we believe will be some of the PR and digital trends for the year ahead… It’s all […]
Anyone who’s been involved in media training or been interviewed on TV or radio has probably been advised to focus on three or four key messages to ensure that they get their point across. Fair enough, and there’s no denying that is some pretty sound advice, particularly if there is the potential for the interview […]
Since Donald Trump’s election the term ‘fake news’ is being increasingly used to discredit all sorts of stories which people don’t agree with, from heavyweight political scandals to the quirky, more light hearted stories commonly found on social media. So what is ‘fake news’? Essentially it’s when outlets deliberately publish hoaxes, propaganda and disinformation purporting to […]
