Tag Archive for: SEO

ALL YOU NEED TO KNOW ABOUT DOING A SOCIAL MEDIA AUDIT

/in /by

There’s been an exponential rise in businesses using social media platforms to excite, entice and engage with audiences as more and more consumers turn to social media during the recent lockdowns.  To maximise performance and ensure you are on brand and have a strong message, now is the right time for companies to undertake a social media audit.

Research suggests that just under half of consumers (43%) said they were spending longer on social media because of the outbreak, and 19% say they’ll carry on spending longer on social media once restrictions lift. There has never been a better time to audit your social media than now.

The Basics Of A Social Media Audit

The good news is that a social media audit for businesses is not as painful as it sounds when left in the hands of professionals.  It’s a very worthwhile exercise to ensure brands are making the most of their opportunities, reflecting best practice and also keeping pace with the evolving social media trends and algorithms.

The basic role of an audit of all social media accounts is to help you better understand what’s happening on each network and to see at a glance the following key metrics:

  • What’s working and what’s not
  • Whether impostor accounts are stealing your followers
  • Which profiles you need to revive, repurpose, or shut down
  • New opportunities to grow and engage your audience
  • Are you being consistent and considered with your messaging

At Source PR, we’re often asked to complete company social media audits as it’s critical to understand the key elements mentioned above before embarking on developing an effective social media strategy.  To constructively move forward with an effective social media strategy it’s important to first know where you are before you determine where you want to go.

What Does A Social Media Audit Look Like?

Visibility

When undertaking a social media audit, first look at what @handles are you using, over what platforms and who has ownership or control.  Is there brand consistency across the platforms, what do the biogs say and where are you directing any subsequent web visitors?  Also, look at the imagery you’re using and check that the pages are verified to prevent imposters.

Needs & Wants

From this point you can determine what platforms and handles a business needs / wants as well as determine what’s working and what’s not.  Take the time to look at what are the most engaging posts, who is engaging with you and on what platforms as well as which networks your target audience is most active on.

Competitor Analysis

We would also recommend that you compare your approach and outlook to the competition, evaluating how you compare to them and whether you are missing any opportunities to engage with audiences or simply getting the best out of the platforms. At Source PR, we have social media tools that can track and monitor in-depth competitor activity as well as physically doing the legwork ourselves.

Identify KPIs

When auditing you social media platforms remember to stay focused on the key performance indicators (KPIs) that you want to measure.  Some of the more popular measurements can be increases in followers, link clicks, profile visits, likes / comments and other engagements.

Social Media Audit Services

Undertaking an effective social media audit for business helps determine where you are before you develop the strategy and pathway on where you want to go.  Get in touch with our team if you’re looking for support with your social media audit.  Once this is done, the real fun can begin with the development of an effective and fun social media strategy to better excite, engage and enthuse your audiences.  Watch this space and follow our social media accounts for future updates where we will share some of our social media success strategies.

PR ADVICE – CAN DEMOCRACY SURVIVE WITHOUT INDEPENDENT MEDIA?

/in /by

Anyone offering PR advice to Donald Trump must have earned their corn attempting to manage his messages or even keep control of his diverging news agenda. The difficulty of offering PR advice to Donald was that, on average, the Whitehouse Director of Communications lasted just 150 days, barely enough time to effectively influence the strategy, direction or messages let alone establish working relationships with the media.

The Trump Effect On The Changing Media Landscape

During the latest presidency we have also seen a further dramatic shift in the media landscape with the emergence of ‘fake news’, direct communications through social media platforms such as twitter and a growing lack of trust in the media. This is a problem as a free and independent ‘Fourth Estate’, is supposed to hold power to account, an important element in democracy and debate.

The changing landscape has resulted in unprecedented scenes with the need for 20,000 troops to gather in the US Capitol to oversee the safe transfer of power in ‘The land of the free’. This issue has risen largely due to maverick communications and loss of control. Sadly, the storming of the Capitol buildings could therefore be a sign of things to come.

This ability to bypass an independent and regulated media has significant repercussions, particularly if the presiding narrative is that they are trying to steal the election, to not trust the media or the whole establishment. In situations like this where do you turn and who can you trust?

Would Trump Have Fared Better With Good PR Advice?

The need to be held accountable or to win an honest argument no longer applies, as communicating directly through social platforms is proven to be more effective. In Trump’s case he had more than 88 million followers on Twitter – considerably more than the readership of all the major US news outlets combined.

The net result however is illustrated by a poll in December that shows that 40% of Americans did not believe that the election was fair. This is further compounded as nearly 75% of those who voted Republican feel the election was stolen. This is despite the fact the mainstream media reported that 60 post-election lawsuits in multiple states all found that there was no fraud and that the result was fair. Logical debate is simply stifled by volumes of unproven and often unprovable claims.

It’s clear that the trust has gone and that the media are no longer seen as fair and independent reporters of the truth. The ‘lies and denies’ have gained traction and land on fertile ground particularly when communicating to an audience of followers who have built relationships with you online and who no doubt already replicate and share the same views.

Rebuilding Trust In A Post-Trump-Power World

The media also need to play their own role in rebuilding trust. There is a negative spiral occurring where media companies are not reacting to the changing landscape quickly enough or attracting the investment needed to support quality reporting. There is still a legacy of political influence or grudge bearing which needs to be overcome as it leads to poor journalism and subsequent declining influence / sales and so the cycle continues.

Social media platforms started introduced ‘fact checking’ tabs in Spring 2020 to try and manage the number of misleading claims sprouting on the platforms, but when the claims come from an historically credible source such as the President of the United States then the problems are clear. Again it comes down to who to trust – who do you believe? The large tech firms determining what’s accurate or not, the President of the US, commentators or the media?

The Wider Impact On The World

When examining the issue in context of the coronavirus pandemic the problem continues. For example, currently opinion on the vaccine is divided – with some keen to take and roll out while others believe that it’s all part of a wider conspiracy as a result of information they have listened to online (ranging from Bill Gates to 5G conspiracies). The net result however is that nearly two thirds of Americans suggest that they won’t take the vaccine right away, presenting a significant health risk to the country and an even slower recovery and return to normal.

The answer however is not to ban certain users as tech giants themselves are not regulated enough to determine who has the right to opinions. Don’t get me wrong, I believe that anyone making comments on social media platforms should be held accountable but the right to the first amendment must be paramount. That does not negate the option to prosecute racist, homophobic or inflammatory comments or to give temporary or increasingly long bans if users continue flout the rules / laws.

By determining who uses their platforms sets a precedent that may come back to bite social media companies. What happens when they are pressured to ban individuals due to one off political or cultural views or even non-related actions – simply because they do not conform to the new normal. It would be a victory for the woke but a problem for debate and therefore ultimately democracy.

The consequences could ultimately put into doubt the future of an open and free internet. How can a handful of tech bosses make decisions on who does and doesn’t have a voice on the internet? If they do then surely they should themselves be open to more scrutiny?

Where does it all stop? The ‘wokeball’ effect is already taking place with other platforms being pressured into taking similar action with facebook, YouTube and Snapchat also banning Trump. What about holocaust or climate change deniers, devout religious groups, more extreme political parties or even celebrities pushing their own agendas…?

Is Senior Counsel And PR Advice The Answer?

So, what’s the answer? Debating and arguing over differing opinions are as old as humanity itself and are instrumental in a real democracy. Debate needs to be encouraged and media companies should share both the platforms and opinions, rather than ban people or get involved in personal spats where there is a risk they become the story. Media companies should have greater support or regulation in managing their newfound power (already enough to silence the ‘most powerful man on earth’) and commentators / influencers should be open to debate as well as scrutiny.

If offering senior counsel or PR advice to corporates or individuals the same principals should apply. We would always advocate the importance of being honest, to be able to look yourself in the mirror and justify your decisions but most importantly know what you or your business stands for and be consistent to the delivery.

5 REASONS TO USE A PPC MARKETING AGENCY POST-LOCKDOWN

/in , /by

As the UK eases out of lockdown, and more businesses open their doors again in the ‘new normal’, many are likely wondering how to get customers to trust it’s safe to visit again, and how to boost sales after months of inactivity. The truth is, there are many ways in which you can rebuild your brand’s trust and also introduce it to new potential consumers. One thing you might consider, is a PPC marketing agency.

PPC is otherwise known as ‘Pay-Per-Click’ and is a paid advertisement where the fee is worked out by the number of times a link has been clicked on. Most commonly, PPC is seen on Google, which merges with YouTube too. PPC usually works well when running alongside paid social, another method worth considering for your marketing strategies.

PPC can be an effective marketing tactic, no matter your budget. It’s also an advertising option applicable to most, if not all businesses. You could be a small company, or large-scale corporate, and PPC would still likely bring about measurable benefits to your business.

5 Benefits Of Using A PPC Marketing Agency

So, why use PPC? And moreover, a PPC marketing agency? A PPC marketing agency is a business that offers PPC advertising services to other businesses. They sometimes also offer other services too, such as paid social, SEO and more. An agency can sometimes be utilised instead of an in-house team, or can work alongside them. Here are 5 reasons why you might consider PPC now your business is back up and running…

  1. You’ll get easy-to-measure results

One of the best things about PPC advertising, is that you can measure and track your results, pretty much from the word ‘go’. If utilising PPC through Google, you can use data studio to record KPIS such as clicks, goal completions and conversions. If you marry your PPC strategy up to your Google Analytics too, you can also check bounce rates and more. You can see what elements of your campaign is working and also see the results right before your eyes – putting more faith in PPC.

  1. You can reach your target audience

PPC is also a popular marketing choice as you can target your audience with algorithms. With keyword research, you can identify what your potential consumers are searching for and then target them with your PPC strategy. This is particularly worth thinking about when 95% of clicks go to the top 4 results on the search page – 3 of which are ads. A PPC marketing agency will know how to effectively locate target keywords and then utilise them within a PPC strategy.

  1. Refining your strategy is easy

As mentioned above, tracking your PPC results is easy. As such, refining your methods are too. If you find out something isn’t working, then you can turn that element of the ad off. You can use trial and error to test keywords and home in on the tactics that are succeeding and driving the most conversions.

  1. Learn from other businesses

A big benefit of working with a PPC marketing agency, is that they will likely have experience in a wide range of fields. If you opt to work with a company that has B2B as well as B2C clients, then you can discover what’s worked well for them, and how that could benefit your own PPC strategy.

  1. Work with experienced professionals

Lastly, one of the main reasons why companies choose to use a PPC marketing agency, is because they are experts in their field and have a wealth of experience. When working with an agency, their bread and butter is the service they offer. Furthermore, there’s usually more than one person working on your account.

PPC marketing agency statistics for 2020

Credit: Econsultancy

Other Marketing Strategies To Use

Marketing works best when you focus on more than one tactic, working towards the same outcome, using different strategies. This is what’s known as a marketing strategy, and it can be the key to a successful business in a post-lockdown world. Whilst there are many benefits of using a PPC marketing agency, you might want to consider an integrated agency that offers the whole hog. Other tactics well worth considering, and all for different reasons, include…

If you’re looking for a PPC marketing agency, that has experience in the fields above too, then why not give us a call? We are a PR, marketing and digital agency with a whole range of skills – we can help with your PPC advertising goals, as well as use our other expertise to help your business thrive in a post-lockdown world. To get in touch, give us a call on 01829 720 789, or contact us online.

THE MARKETING STRATEGIES YOU SHOULD BE USING RIGHT NOW

/in , , /by

As the UK is slowly easing out of lockdown, it has never been more important to deploy a number of marketing strategies to help support your business as it begins to resume normalcy. Normality might be a stretch, as life as we know it has changed a lot over the course of the law few months.

Nevertheless, lots of brands have adjusted their procedures accordingly so that they can work and trade in the “new normal” we have found ourselves to be in. Now that provisions have been made, it’s time to start marketing to your pre-existing, and potential new customers – let’s make up for lost time.

The value of marketing should never be understated. Even during UK lockdown where many businesses had to close, there was still a need to communicate and keep your brand alive. The idea was to not let your customers forget about you, and to keep them engaged and excited for when you may be able to resume ‘business as normal’. Now, since non-essential retailers have been able to open, and as the hospitality industry begins to resume next month, your marketing strategies need to change accordingly. No longer is the message: “we are here waiting for your return”, it is “we are back, and this is why you should be spending money with us”.

To get such messages across, you’ll need to use a number of marketing strategies and tactics. One is often not enough. In order to recuperate the losses that lockdown might have brought, you’re going to want to be visible to a large audience of varying demographics and with different interests. As well as remarketing to existing customers, now’s the time to start encouraging new ones in too.

Below, our team have put together some advice on marketing for hospitality, retail and other industries that might have been impacted by the Covid-19 restrictions.

Marketing Strategies For Hospitality, Retail & Other Sectors

As mentioned above, you’re going to want to deploy a number of marketing strategies in order to reach as many (relevant) people as possible. There are a number of ways in which you can do this, and they include…

Social Media Marketing

Social media marketing is great for retargeting, as chances are your followers like your content, or even better – your brand. As such, utilising social media could be the low hanging fruit for your reopening marketing strategies. Use platforms such as Twitter, Facebook, Instagram and LinkedIn to share business updates, inspirational content, hygiene protocols that will give your customers a safe experience, and anything else that you know is a particular hit with your consumers. To help build following, and to get people excited about your brand again, you might even want to run a social media competition or two. The most important thing is to remain active, you want to be popping up time and time again to your audience so that you’re on their mind ahead of 4th of July, where most businesses will be able to resume trading.

Word Of Mouth Marketing

Word of mouth marketing remains to be the best tactic there is. It’s said that as many as 83% of people would trust a reccomendation, if it came from their friends or family. Though this is largely an organic process, there are some things you can do to help it along. Why not encourage your consumers to leave you a good review on social media, or focus on branding so that even after they leave your establishment, they remember you. This could be a branded gift bag, or even something as small as a branded after-dinner mint if you’re a restaurant. When a customer goes home, and their friend or relative asks about you (perhaps being prompted after seeing your brand), you’re going to want them to say good things. Of course, word of mouth marketing is largely encouraged by the business providing an excellent service or product, so this should be a crucial focus as you reopen, or prepare to reopen on the 4th of July. Remember to share positive testimonials on social media too, as they can help reinforce to stakeholders why your brand is awesome. Reading a good review could be the final push a potential consumer, who’s been sitting on the fence, needs to pay you a visit.

Public Relations (PR)

PR is our bread and butter here at Source PR, but it also fundamentally important to your overall marketing strategy. Public Relations is a blanket term which covers your reputation management, this can be built up in lots of ways. Fundamentally though, it’s important to work on your strategy, possibly by utilising a PR agency, to ensure your brand image is a strong one, and one that rises above key competitors in your industry. A big part of PR is media relations, which involves getting your brand into media titles, both online and in print. This kind of exposure for your brand is great as you adjust to trading again, as it can reach a potential audience pool wider than your social media, for example, might be able to get.

PPC & Paid Social

Another way to reach a wider audience, and one that we would recommend if you’re trying to grow your consumer base is PPC and paid social. This involves using the ad-services on Google, as well as Facebook and Instagram. Paid social ads mean that your content will reach eyeballs that might never have interacted with your brand before (or those that have, that are yet to make a conversion), whereas PPC will put you at the top of a Google results page when potential customers are searching for queries that relate to your business.

Search Engine Optimisation (SEO)

Another way to target searchers, and perhaps the most effective, is through Search Engine Optimisation (SEO). When your customers search for queries, such as “DIY stores near me” then if your business name appears near the top of that results page, it’s more likely that they’ll come to visit you. In fact, according to Think With Google, 82% of smartphone users use a search engine when looking for a local business. SEO, the process of improving your website so you rank higher for these terms, is a difficult strategy that takes many years to master, but is a marketing strategy well worth considering. Why? Because you can not only reach a new audience, but also one that’s geo-targeted. Plus, the number of searchers is huge. According to Hubspot, Google processes around 70,000 searches every second.

Which marketing strategies will you be deploying as we move out of lockdown? If you need assistance in social media, PR, PPC, Paid Social, SEO, Influencer Marketing or any other means of communication, then why not send us a message and see how we can support your business?

WORKING WITH INFLUENCERS IN 2020: EVERYTHING YOU NEED TO KNOW

/in , /by

According to the annual UK influencer survey, a yearly research piece published by Vuelio in partnership with the Canterbury Christ Church University, there has been a year on year increase in the amount of earned and average income of influencers in the UK – this includes bloggers, vloggers and instagrammers. Today, we wanted to talk to you about working with influencers in 2020, covering:

The State Of Influencer Marketing In 2020

According to the findings mentioned above, around 1 in 5 influencers say that it is their main source of income, this is twice as many as in 2016. This tells us that the influencer marketing industry is on the rise, and therefore is still – as ever – a profitable means of generating publicity for your brand (if utilised correctly, which we’ll cover further down).

A quick look at Google Trends will also tell you all you need to know about the state of influencer marketing over the past years, ending of course, at the present day in 2020.

Working with influencers - State of the influencer marketing industry

Unprecedented growth in this industry means that influencer marketing is certainly a channel you should be considering in your wider communications strategy, if it suits your brand.

Influencers are operating on a number of channels, the most popular being blogs, but also across social media on Instagram, Facebook, Youtube and even TikTok. The average number of accounts that an influencer runs at any one time is 5, so there’s often a great chance that your brand will be seen by a vast audience and through a variety of media types.

The report from Vuelio also tells us that influencers are posting more frequently than ever before, with the highest percentage of survey respondents saying they post 5 or more times a week – meaning there’s plenty of opportunity for sponsored content for marketers and brands.

Working With Influencers: What Do You Need To Do?

If you’re a brand owner, working with influencers could be a golden opportunity. But how do you work with influencers? There are a few grounds rules that you should follow…

  1. Do your research

Before going out on a whim, do some background research into what kind of influencers you want to promote your product or service. Be mindful, though. Googling ‘fashion influencers’ will often turn up the most popular influencers out there, but these people tend to charge thousands for a single post, that’s if they’ll even consider your brand – if you’re just dipping your toe into influencer marketing, you’ll want to find more mid-tier accounts that have a loyal following but that won’t cost the earth to utilise. You can do this by looking through Instagram and in Facebook groups, or better yet, work with a PR agency with experience in working with influencers, and tell them your goals.

  1. Target the right audience

Be sure that firstly, your brand suits influencer marketing (you can determine this by cross referencing your target audience against demographics of different social media channels). Then, you’ll want to utilise influencers who are based in your niche. The most popular areas of influencer marketing are fashion and beauty, travel and lifestyle – if your brand fits into these sectors than working with influencers is certainly an avenue worth exploring.

  1. Make sensible offers

Vuelio’s UK influencer survey found that most influencers received between £1 and £100 per sponsored post, and over half of influencers said they would reject a pitch due to lack of sufficient compensation. Most influencers will promote a product or service for a fair price so long as it is relevant to them. However, you do risk harming relationships if you do not make a sensible offer. Brands will pay influencers different amounts depending on the type of content required, and to answer the question: “can I work with influencers for free?” the answer is yes, sometimes. According to Vuelio, 23% of influencers have produced branded content without any compensation, mainly because the pitch sent to them from brand or PR added value to their audience. Just be careful and considerate when making contact for the first time.

Working with influencers survey

  1. Set goals and follow them

As with any type of marketing, you’ll want to set goals and use KPIs to track them. What do you want to achieve with your influencer marketing? Is it sale of products, brand recognition or simply just more traffic to your website? Once you have defined what you want to achieve from working with influencers, you’ll then be able to work with them on a method that best suits you. It could be a social media post, a sponsored blog or even an Instagram takeover.

Why Should You Work With Influencers?

If your influencer marketing strategy is spot on, then working with influencers can be an invaluable experience for your brand. Why?

  • It can help to grow your following on social media channels
  • It creates endorsements for your products or services
  • It can drive traffic to your website or social media pages
  • It can result in sales of your product of service
  • It can create testimonials for your brand that can be used at a later date
  • It can help build your brand image and by creating a positive association with a prominent person
  • It can help reach your target audience in a new and exciting way
  • It can help find a new audience of potential consumers for your brand

For assistance with your influencer marketing strategy, call us on 01829 720 789 or send us a message for a free consultation, we have affluent experience in working with influencers and will help you open your brand to this modern way of marketing.

Social Media Management

/in /by

We’re often asked by clients about social media management or support in developing and devising social media campaigns as often they neither have the time nor necessary skill set to effectively attract and engage with their chosen audiences.

When looking to hire outsourced marketing support the key is to ensure you align your broader marketing communications strategy to incorporate what you’re saying to customers through your social channels.

It’s critical to get it right so you’re able to deliver consistent, timely and relevant messages.  Once the strategy is agreed, here are some top tips to getting your posts right:

  • Content is king – remember your audiences and make it relevant to them, not just a sales message
  • Don’t post if you’ve got nothing to say – ‘Happy Friday’ is a waste of time
  • Be consistent – know what you want to say, why and what you’re saying elsewhere
  • Share insight – entice and engage by providing audiences with relevant content that supports their needs or makes them relate to your brand
  • Use pictures or video to tell a story – audiences tend to spend less that 3 seconds per post, using visual aids can quickly convey a message

Outsourcing the management of your social media to a team of people that do it every day has some obvious advantages.  Not only will the team have the time and expertise to develop posts but will also provide you with the valuable insights into post performance and customer interactions.

Benefits of Social Media

Other benefits of effective social media management include having the option to:

  • Manage multiple accounts across various platforms
  • Analyse social engagement
  • Schedule posts in advance
  • Receive comprehensive reports of analytics
  • Monitor comments and respond efficiently
  • Collaborate with team members on content

The ultimate goal of social media management is to save you time, increase awareness of your products or service and therefore ultimately customers and profits.  If you want to know more contact us or slide into our DMs.

 

WHAT’S THE INFLUENCE OF INFLUENCER PR?

/in /by

Public relations has always been about influencing audiences and ensuring a brand or product is portrayed in the right light – the secret now is to use influencer PR.

Ensuring you are able to influence those who have influence over others is a crucial part of the work whether targeting journalists, MPs or celebrities.  The advent and exponential growth of social media has however seen the emergence of ‘influencers’ whose sole purpose seems to be to share their experiences and influence others.

Admittedly, the successful influencers focus on a market segment as their area of authority, whether mums, teens, fashion bloggers or people with a passion for their homes to name just a few sectors.

‘Being an influencer’ is now one of the most popular career options for primary school children. Gone are the days of kids aspiring to be lawyers, astronauts or firemen – it’s now all about becoming an online influencer.

A survey by  global affiliate network www.awin.com showed that one in five (17 per cent) of kids now wants to be a social media influencer and 14 per cent wanted to be a YouTuber – only doctor (18 per cent) scored higher.

The role of influencers is can pay dividends for the individual as well as the brands looking to engage with audiences.   A Marketingcharts.com surveyfound 22 per cent of 18-34 year-olds made a large purchase after seeing an online influencer endorsing the item – be that games, fashion, make-up or hotels.  The challenge however is finding the right influencer, with a genuine following and who has authority and an ability to engage with their audiences.

This year’s Love Island is already spawning a new wave of ‘influencers’ with huge numbers of followers.  However, research has revealed that many of their followers are in fact fake, undermining their credibility.

Tommy Fury, the most-followed contestant, has 971,000 followers but well over half (60%) of those are fake.  The contestants whose Instagram profiles have the highest concentration of fake followers are Amber Rose Gill and Jordan Hames, at 65% each.

Six of the 17 contestant accounts were reported for suspicious activity, just weeks before the contestants were publicly announced. Strangely Anton Danyluk would appear to have great influencer and support in India, Brazil and Mexico – some of the most common countries where ‘bot farms are commonly located.

Last year, Instagram claimed it was intending to target fake likes and comments from users who use third-party apps to boost their popularity.  The issue is a serious one as research from Social Chain has reported that brands are being defrauded by up to 96% of what they spend with some influencers.

The message from this seems to be clear that when used correctly, influencers have a key role to play in successfully targeting audience groups.  However, remember to do your research to ensure you know exactly how much influence your influencer actually has.

ELMAC TECHNOLOGIES TURN TO SOURCE PR FOR PR AND SOCIAL SUPPORT

/in , , /by

Elmac Technologies, head quartered in North Wales, has appointed Source PR to support the business with their media relations, social media management and stakeholder engagement.  The company is one of the world’s leading suppliers of Flame Arresters, supplying clients and distributors around the world.

Elmac’s innovative Flame Arresters and Low-Pressure Venting Equipment are utilised by OEM’s and Operators in a wide range of industry sectors including; petrochemicals, oil and gas, bio-fuels, mining, pharmaceuticals, power generation, agrochemicals and distilleries.

Source PR has been appointed to raise awareness of the company’s state-of-the-art design, manufacturing, testing and commercial facilities as well as its comprehensive range of enhanced In-Line and End-of-Line Deflagration Arresters and In-Line Unstable Detonation Arresters. The Elmac product range also incorporates a wide range of valves and other low-pressure venting equipment designed to meet client-specific requirements.

Louis Hill, Managing Director at Source PR, comments: “Elmac is centred on delivering its core purpose of protecting people, property and the planet. The company has a truly global reach and we have exciting plans in place to help communicate the innovative R&D, efficient operations and unparalleled customer service they deliver.”

Digital communications

Award winning Source PR is headquartered in Chester and offers a range of communications services including public relations, social media management, content management as well as digital communications.  The company has clients across the UK, offering a range of B2B and B2C communications advice.

COLLEGIATE AC TURN TO SOURCE PR FOR STRATEGIC PR SUPPORT

/in , /by

Collegiate AC, one of Europe’s leading providers of contemporary student accommodation, has appointed Source PR to help them raise their profile across Europe as the company looks to secure a second wave of strategic investment.

The company currently manages more than 20 developments across the UK, Spain and Portugal with schemes typically between €35m to €100m in gross development value.  In total, they currently manage assets to a value of nearly £2bn.

Collegiate has announced its intention to raise a further £2bn of strategic investment to expand the company’s portfolio to new and existing territories across Europe and has asked Source PR to help raise awareness of the business and the opportunities presented.

Louis Hill, Managing Director of Source PR, comments: “This is a great win for the team and a further endorsement of the work we have been undertaking for clients across the property sector.  We’re excited to be involved with such an innovative and forward looking brand of student accommodation.”

Corporate PR

Headquartered in Oxford, Collegiate has a major European office in the heart of Madrid where it has an in-house team of four full time architects supporting European design, specification, procurement and construction. Collegiate AC has a reputation for delivering state of the art residences using efficient construction methods to deliver investor objectives.

Award winning Source PR is headquartered in Chester and offers a range of communications services including public relations, social media management, content management as well as digital communications.  The company has clients across the UK, offering a range of B2B and B2C communications advice.

SOCIAL, SALES & REPUTATION

/in /by

Social media is ever-changing and ever-growing, with new updates bring the capability of sharing more and more information in different forms month on month. For businesses, this can seem like a perfect sales platform, with the ability to use strategic spend to target potential leads.

Of course, as social media companies recognise their worth to businesses, the cost to advertise goes up. But those looking to generate sales on social media shouldn’t be down-heartened – as a well-thought out and strategic ads campaign can still bring valuable results.

But we’re not here to talk about advertising strategies – let’s be honest, we’d be here for hours – but rather the value of non-sales focused social content. It can be tempting to see any posts that don’t directly link to sales goal as pointless, but it’s important to remember that social media shouldn’t be a platform with the sole purpose of sales.

Social media acts as the face of your business’ brand. Any potential customers will check social media pages to get a feel for what your brand does, and how you work. The amount of content you post, its relevance, the reactions you spark, your engagement and interactions all help to shape who you are in both your current and potential customers’ eyes.

Social media

Social media can, of course, support sales, but it’s also there to build and maintain reputation – an exercise which should never be underestimated. Having a solid, reliable reputation has no quantitative metrics to measure success, but it is vital for business growth. Constantly working on proactive reputation building essentially gives your business credibility points in the bank – credibility as a successful, industry-leading and valuable service for a customer to invest in.

So, when looking at your business’ social media: keep an open mind, and remember that thought out, strategized posts are still working to build your reputation and secure your long-term growth.

Tag Archive for: SEO