It’s been a seismic summer of sport, heatwaves, Love Island drama and political chaos but in amongst that we’ve enjoyed and endured some rather memorable PR and advertising campaigns. From Crown Paints to Nike, there’s been an abundance of campaigns that have had tongues wagging and brows raised during the last few months. So as […]
Written by our PR intern and university student Bridie Buckingham… Sometimes the universe serves up an opportunity on a golden platter… As I’m currently living in South Korea whilst interning at Source PR one day a week remotely, I thought it only fitting to write about this recent homonymic occurrence that worked out pretty well for […]
The new Premier League season begins in just under a month and that prospect whether tantalising or harrowing, depending on your allegiances, means that the big league’s 30th birthday is also just around the corner. Now in its fourth decade, the Premier League is recognised as the biggest in the world with an audience of […]
Believe it or not, it is possible to see exactly where ‘Cool Britannia’ reached its high watermark. It wasn’t at the Trainspotting film premiere or the 1996 Brit Awards, it was in fact at Downing Street of all places. Why? A transformed Labour Party had just swept to power with an historic election win under […]
Moving away for university was something I always wanted to do. Being from a small town in the North of Ireland, it felt like most people followed the same path staying at home for university. I wanted a fresh start in a new city. Following in my brothers’ footsteps I decided Liverpool would be the […]
Breakthrough creative ideas, solid journalist contacts, storytelling craft, strong press release writing skills are all things that go towards preparing for a PR campaign and making it great. However, to achieve the best results for a PR campaign, we need to go right back to the start. The brief. And more specifically, the goals. First […]
On Monday, the board of Twitter accepted billionaire Elon Musk’s $44bn (£34.5bn) takeover bid. Only two weeks ago Musk made the shock bid claiming Twitter had “tremendous potential” that only he could unlock. An avid Twitter user himself, Mr Musk boasts an audience of over 83.3m followers. His love of Twitter leads him to […]
Written by Adam Stanworth, Account Executive at Source PR. Having completed my first week as an Account Executive at Source PR, I decided to take the time to reflect on navigating the initial few days of my new role. Background In her previous blog Jess Pardoe noted that there are myriad ways in which you […]
Written by our PR intern and university student Bridie Buckingham… We all have iconic April Fool’s Day campaigns that come to mind, whether that’s from years gone by or more recently. Perhaps it’s Ant & Dec’s fictional rebrand to Dec & Ant? Or the Teletubbies’ dive into cryptocurrency with TubbyCoin? What about Paddington’s shocking revelation last […]
It’s perfectly understandable to question whether or not your business needs a social media presence – whether that’s on Twitter, Facebook, Instagram, LinkedIn, or even Pinterest. In particular, companies in the B2B or business to business market may wonder if they want or need to have social media accounts. After all, it’s something that […]
