Written by our PR intern and university student Bridie Buckingham… This year, more than ever, the world is searching for “How to Heal.” Google premiered its 2021 ‘Year in Search’ film in 50+ languages worldwide. The highly anticipated short is built from Google Trends data highlighting the world’s most asked questions and most searched topics this […]
At a friend’s gathering few months ago, I was talking with a group of people I’d never met before, and the conversation turned to what we all did for work. After the polite exchange of questions (a lot of “so what does that entail, exactly?”) someone happened to mention LinkedIn. Immediately following the L […]
The news broke last week that adverts promoting cosmetic procedures to under-18-year-olds have been banned in the UK. And that got us thinking… Is blacklisting the best way to eliminate controversial campaigns? According to The Guardian, adverts promoting “breast enlargement, nose jobs and liposuction at under-18s” are included in the crackdown, which was orchestrated […]
The South Korean mega-hit ‘Squid Game,’ Netflix’s most popular show ever (officially!), hasn’t just been dominating streaming figures, conversation, and online memes – it’s also been leaving a cultural footprint on the marketing world, too. The show isn’t for everyone: it’s action-packed but ultraviolent, and, despite moments of light-heartedness, can make for heavy watching. […]
Where do people go when they want to complain about a company these days? Do they go to their local retail outlet or pick up a phone to let the company know about a problem? Hardly at all now. Instead, complaints are delivered easily and readily through a mobile device and increasingly, social media. […]
Last week, the world experienced a six-hour social media blackout. The three social media giants: Instagram, Facebook and WhatsApp, all crashed at once. Disaster! In light of this this, and other semi-apocalyptic events that have happened over the past 18-months, many thought this was another sign of humanity’s untimely demise! But thankfully, it wasn’t. Our […]
Written by our PR intern and university student Bridie Buckingham… The 2021 Met Gala was earlier this week, and it has taken the internet by storm. Like most, I know little about designer brands or high fashion looks, however, that doesn’t stop me from giving my two cents on the red-carpet lineup. Sharing opinions on the […]
There’s nothing better than a clever, well-executed, and tasteful co-marketed collaboration. For example, when Adidas started working with Kanye West’s Yeezy clothing brand to produce some extremely choice trainers, the German firm hit the jackpot. Not only did Adidas have an all-new line of exclusive and incredibly desirable trainers, but it could employ an icon […]
Much has been made of this year’s Love Island. Since around springtime this year, long-time fans called out their desperation for the seventh season. With this being the first summer series since 2019, combined with a slightly delayed release this year, the anticipation for Love Island could not have been more fervent. Let’s be honest […]
Having worked both as a journalist and a PR person for nearly a quarter of a century, I have had a few years of trying to figure out what works when it comes to securing coverage in the media. My take on it is there are a lot of factors to getting your news written […]
