Believe it or not, it is possible to see exactly where ‘Cool Britannia’ reached its high watermark. It wasn’t at the Trainspotting film premiere or the 1996 Brit Awards, it was in fact at Downing Street of all places. Why? A transformed Labour Party had just swept to power with an historic election win under […]
Moving away for university was something I always wanted to do. Being from a small town in the North of Ireland, it felt like most people followed the same path staying at home for university. I wanted a fresh start in a new city. Following in my brothers’ footsteps I decided Liverpool would be the […]
Breakthrough creative ideas, solid journalist contacts, storytelling craft, strong press release writing skills are all things that go towards preparing for a PR campaign and making it great. However, to achieve the best results for a PR campaign, we need to go right back to the start. The brief. And more specifically, the goals. First […]
On Monday, the board of Twitter accepted billionaire Elon Musk’s $44bn (£34.5bn) takeover bid. Only two weeks ago Musk made the shock bid claiming Twitter had “tremendous potential” that only he could unlock. An avid Twitter user himself, Mr Musk boasts an audience of over 83.3m followers. His love of Twitter leads him to […]
Written by Adam Stanworth, Account Executive at Source PR. Having completed my first week as an Account Executive at Source PR, I decided to take the time to reflect on navigating the initial few days of my new role. Background In her previous blog Jess Pardoe noted that there are myriad ways in which you […]
Greenwashing is a hot topic and hit the headlines recently when The Independent revealed that the number of adverts banned for “greenwashing” has tripled in a year. But what does greenwashing mean? According to the Cambridge dictionary, to greenwash is to make people believe that your company is doing more to protect the environment than […]
Written by our PR intern and university student Bridie Buckingham… We all have iconic April Fool’s Day campaigns that come to mind, whether that’s from years gone by or more recently. Perhaps it’s Ant & Dec’s fictional rebrand to Dec & Ant? Or the Teletubbies’ dive into cryptocurrency with TubbyCoin? What about Paddington’s shocking revelation last […]
It’s perfectly understandable to question whether or not your business needs a social media presence – whether that’s on Twitter, Facebook, Instagram, LinkedIn, or even Pinterest. In particular, companies in the B2B or business to business market may wonder if they want or need to have social media accounts. After all, it’s something that […]
If you’re still not entirely sure what an NFT – or a non-fungible token – is, it’s time to brush up on your vocab, because it’s a term that isn’t going away any time soon. The concept emerged as early as 2014, but exploded in popularity and in the public consciousness last year – […]
Written by our Senior Account Manager Jessica McDonnell… There’s an age-old saying in the industry: ‘there’s no such thing as bad PR’. This is a statement that for the most part I’m inclined to agree with. Unless you’ve been hiding under a rock, you’ll have likely seen the online backlash that 22-year-old social media […]
