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SOURCE

About SOURCE

This author has not written his bio yet.
But we are proud to say that SOURCE contributed 88 entries already.

Entries by SOURCE

HOW POETRY CAN BE USED IN COMMUNICATIONS

March 22, 2021/in PR, SOCIAL MEDIA/by SOURCE

This article first appeared in Creative Moment and was written by Janet Hare. Poetry has been around for thousands of years and has given the UK alone heaps of famous and infamous poets such as Chaucer, Keats, Wordsworth, Dylan Thomas, Robbie Burns, Sylvia Plath and many, many more. Typically though it is known as a […]

WHY REAL ‘WORK PERKS’ GIVE YOU THE BEST PR

March 11, 2021/in BRANDS, PR/by SOURCE

It’s safe to say that the pandemic has shown employees all over the world their workplace’s true colours. The range of response from managers, bosses and directors has been enormous: from some workplaces forcing their employees to download tracking applications that monitor their every move, to others fully embracing the opportunity to let their staff […]

LIFE AS A STUDENT AND INTERN DURING A PANDEMIC

February 17, 2021/in PR/by SOURCE

Written by our PR intern and university student Bridie Buckingham… I think it is safe to say that this past year has not been kind to us. Staying at home, working from home, studying from home: they’re taking their toll. It is not always easy to adjust to a ‘new normal’ but never has it […]

WHY SOCIAL MEDIA IS NOT ALWAYS ABOUT ROI

February 15, 2021/in SOCIAL MEDIA, Uncategorized/by SOURCE

Social media: a powerful tool that will connect you to your audience and help spread the word about what your brand has to offer.  It is of course another platform that can encourage sales but a recent campaign had us thinking about how social media does not necessarily need to lead to an increased ROI. […]

IS LOCAL MEDIA COVERAGE JUST AS VALUABLE AS NATIONAL MEDIA COVERAGE?

January 27, 2021/in PRESS/by SOURCE

At Source PR, we have plenty of experience gaining coverage for our clients, from the nichest of publications to some of the UK’s largest. From the BBC News to ITV, the Mirror Online and the Financial Times, we’ve got a track record we’re proud of.   But we’re no stranger to local media, either. In […]

ARE THE ‘BIG 3’ SOCIAL MEDIA PLATFORMS RUNNING OUT OF IDEAS?

November 27, 2020/in SOCIAL MEDIA/by SOURCE

Last week, Instagram unveiled its biggest interface overhaul in ten years. The platform, which has over one billion users, has created a ‘Shop’ tab, where users can buy specific or recommended products directly from other users. It also released a ‘Reels’ section, which has been described by CNN as ‘a TikTok copycat feature.’   Instagram […]

JO MALONE’S MISJUDGEMENT – THE IMPORTANCE OF STAYING ON TOP OF CURRENT AFFAIRS

September 28, 2020/in BRANDS, CAMPAIGN, MARKETING/by SOURCE

While some businesses have folded due to the impact of COVID-19, others have managed to find their feet during it. We’ve seen tongue-in-cheek advertising slogans emerge, such as KFC’s switch from ‘It’s finger lickin’ good’ to ‘It’s good’ as a reference to the importance of hand-washing and personal hygiene,  showing an increase of sense of […]

5 REASONS TO USE A PPC MARKETING AGENCY POST-LOCKDOWN

August 18, 2020/in MARKETING, Services/by SOURCE

As the UK eases out of lockdown, and more businesses open their doors again in the ‘new normal’, many are likely wondering how to get customers to trust it’s safe to visit again, and how to boost sales after months of inactivity. The truth is, there are many ways in which you can rebuild your […]

THE MARKETING STRATEGIES YOU SHOULD BE USING RIGHT NOW

June 25, 2020/in MARKETING, PR, SOCIAL MEDIA/by SOURCE

As the UK is slowly easing out of lockdown, it has never been more important to deploy a number of marketing strategies to help support your business as it begins to resume normalcy. Normality might be a stretch, as life as we know it has changed a lot over the course of the law few […]

NON-ESSENTIAL RETAIL STORES: HOW TO REBUILD CONSUMER TRUST

June 17, 2020/in BRANDS, MARKETING, PR, SOCIAL MEDIA/by SOURCE

On the 15th June 2020, the Government allowed non-essential retail stores to reopen after being initially forced to close in April due to the outbreak of Coronavirus. Since, it’s been a tough ride for business owners. Trying to maintain a level of consumer trust whilst also being unable to operate is difficult. With many workers […]

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