PR PLANNING FOR A NO DEAL BREXIT

Despite two years on negotiations it seems that no one is any clearer whether there will be a deal or not when it comes to the UK leaving the EU.

This has caused a huge amount of uncertainty in the business community, with many reluctant to spend on potentially unnecessary plans, while others are doing what they can to be ready for all eventualities.

The one thing that’s certain in this uncertain world is that businesses need to consider their communications when preparing for the various scenarios.  A business needs to assure and reassure audiences to show that that are in control, regardless of the outcomes.

Much of it comes down to sentiment – employees, customers and suppliers all need to feel confident that they can survive, or even thrive, regardless of the outcomes.  If they lose their confidence or feel threatened productivity is proven to fall and commercial confidence declines.

Get Ready for Brexit

The Government has launched a new ‘Get Ready for Brexit’ campaign to help provide answers to questions and to provide support to those preparing for our departure from the EU. We’d advise that all businesses provide something similar for their employees, suppliers and customers – considering what are the likely questions, what are the threats and also what opportunities are presented.

The food and drink industry is one that looks likely to be particularly affected.  The industry-backed Brexit Food Hub provides a place for businesses to go to access a wide range of official advice and expertise from UK food and agriculture partners, including the latest information as it becomes available.

As always, ‘front foot’ communications are best as it enables a company to put its best foot forward and be prepared to head off any negative PR or communications before they develop.  If caught off guard by the media, employees or even concerned customers, it’s harder to get on the front foot and paint the positive picture that gives assurance to your various stakeholders.

If you need help getting that message out there, or some guidance about how to prepare a communications plan for Brexit, please contact us today.

ELMAC TECHNOLOGIES TURN TO SOURCE PR FOR PR AND SOCIAL SUPPORT

Elmac Technologies, head quartered in North Wales, has appointed Source PR to support the business with their media relations, social media management and stakeholder engagement.  The company is one of the world’s leading suppliers of Flame Arresters, supplying clients and distributors around the world.

Elmac’s innovative Flame Arresters and Low-Pressure Venting Equipment are utilised by OEM’s and Operators in a wide range of industry sectors including; petrochemicals, oil and gas, bio-fuels, mining, pharmaceuticals, power generation, agrochemicals and distilleries.

Source PR has been appointed to raise awareness of the company’s state-of-the-art design, manufacturing, testing and commercial facilities as well as its comprehensive range of enhanced In-Line and End-of-Line Deflagration Arresters and In-Line Unstable Detonation Arresters. The Elmac product range also incorporates a wide range of valves and other low-pressure venting equipment designed to meet client-specific requirements.

Louis Hill, Managing Director at Source PR, comments: “Elmac is centred on delivering its core purpose of protecting people, property and the planet. The company has a truly global reach and we have exciting plans in place to help communicate the innovative R&D, efficient operations and unparalleled customer service they deliver.”

Digital communications

Award winning Source PR is headquartered in Chester and offers a range of communications services including public relations, social media management, content management as well as digital communications.  The company has clients across the UK, offering a range of B2B and B2C communications advice.

COLLEGIATE AC TURN TO SOURCE PR FOR STRATEGIC PR SUPPORT

Collegiate AC, one of Europe’s leading providers of contemporary student accommodation, has appointed Source PR to help them raise their profile across Europe as the company looks to secure a second wave of strategic investment.

The company currently manages more than 20 developments across the UK, Spain and Portugal with schemes typically between €35m to €100m in gross development value.  In total, they currently manage assets to a value of nearly £2bn.

Collegiate has announced its intention to raise a further £2bn of strategic investment to expand the company’s portfolio to new and existing territories across Europe and has asked Source PR to help raise awareness of the business and the opportunities presented.

Louis Hill, Managing Director of Source PR, comments: “This is a great win for the team and a further endorsement of the work we have been undertaking for clients across the property sector.  We’re excited to be involved with such an innovative and forward looking brand of student accommodation.”

Corporate PR

Headquartered in Oxford, Collegiate has a major European office in the heart of Madrid where it has an in-house team of four full time architects supporting European design, specification, procurement and construction. Collegiate AC has a reputation for delivering state of the art residences using efficient construction methods to deliver investor objectives.

Award winning Source PR is headquartered in Chester and offers a range of communications services including public relations, social media management, content management as well as digital communications.  The company has clients across the UK, offering a range of B2B and B2C communications advice.

PR VERSUS POVERTY PORN

There’s growing criticism of ‘poverty porn’ and in particular how charities are using crude and clichéd PR campaigns to attract donations.  Although criticism of anyone looking to make a positive difference is largely unfair, there is a case for charitable organisations to look at how they wish to portray themselves and their causes.

This is illustrated in criticism of Red Nose Day and Stacy Dooley’s work in Africa by David Lammy MP. Although a little harsh, particularly when he’s been called out for not doing enough himself to support communities in Africa, it does open the debate on how charities need to move on from relying of pushing people into ‘guilt transactions’ as they sit down on a Saturday evening to watch Red Nose Day’s entertainment or other similar programmes.

Effective PR

As with most effective PR, if your campaign can take the audience with you on the journey you secure greater and more long term buy-in.  People believe in, follow and talk about the change they feel needs to be made rather than just reaching for their spare change.  Not dissimilar to the old adage that if you give a man a fish you will feed him for a day, but that if you teach him to fish you will feed him for life.

Digital communications are also playing an increasingly important role.  Just look at the success of campaigns like the ‘Ice Bucket Challenge’ or Movember which dominated social media for months.  This illustrates what can be achieved by engaging with the audience and taking them with you.

The charity sector is one of the most competitive with each organisation looking to secure their share of money for their worthwhile causes.  Put simply, there are more than 180,000 charities in England and Wales and those that don’t run a planned PR programme will struggle to raise awareness and subsequent funds.

As we’ve seen by recent low budget PR and digital campaigns, deep pockets aren’t essential, but charities do need to play to their strengths and engage with their audiences.  In doing so they can achieve some great successes without having to reply on promoting poverty porn.

NEW TALENT SOURCED – MEET REBECCA

We’re delighted to announce that Rebecca Shearman has joined Source as a Junior Account Executive.  Becca joins the award-winning team from Mercury Press & Media in Liverpool where she worked as a Features Writer.

Becca will support clients from a range of business sectors including; property manufacturing and professional services and adds the additional resource needed to deliver PR and social media campaigns after a number of recent account wins.

Louis comments; “She’s a proven writer, a people person and has slotted right in with the team.  2019 has started with a bang and a wave of new client wins.  We aim to maintain this momentum by delivering engaging and insightful campaigns while also being great people to work with.”

Source is always on the look-out for top talent.  If you feel you have something to offer, please contact us by emailing your CV to hello@sourcepr.co.uk.

 

MAKE IT, DON’T FAKE IT

Since Donald Trump’s election the term ‘fake news’ is being increasingly used to discredit all sorts of stories which people don’t agree with, from heavyweight political scandals to the quirky, more light hearted stories commonly found on social media.

So what is ‘fake news’? Essentially it’s when outlets deliberately publish hoaxes, propaganda and disinformation purporting to be real news, often using social media to drive web traffic and amplify the effect.

Why bother?  Well it’s all about generating clicks and advertising revenue, or to enhance, discredit or boost a person, policy or organisation.  Fake news can take many forms but is principally based around;

  • Disinformation: False information which is intended to mislead the audience, rather than explain the full story
  • Propaganda or spin: One-sided information, which often omits key facts or evidence which contradicts it
  • Subjective news: The presentation of one side of an argument more positively than the other
  • Infotainment: Usually stories about celebrities which are based largely on opinions rather than facts.

It could be argued that companies and media outlets have been peddling fake news for ages but the issue appears to be growing as the growth in news channels and social media platforms is pushing ‘editors’ to become more creative with their content in order to attract readers and page visits.  However, if regularly delivering fake news they risk undermining the reputation of their organisations as respected news channel.

Protect your reputation

The same applies to businesses or individuals who seek to mislead their audiences for short term gain.  If you have built up good contacts in the media, you can also quickly lose your goodwill by getting them to help spread stories about your business which aren’t strictly true.

Importantly, it can also damage a client’s authority and position as a media expert in their field and ultimately destroy the trust between your business and your customers, with obvious consequences.

We’d advise against propagating fake news but instead developing meaningful and trustworthy relationships with the media and other digital platforms that build credibility and authority in a sector or service.

Don’t issue news stories unless the story is genuinely newsworthy, which means there needs to be something about your story that makes it interesting and prompts people to read it. Think about your audience and ask why they should care about your story.  Is it something they need to know? Is it something that they need answering? Can your story help them in any way?

Also be mindful of what you like or share on social media. It’s easy to inadvertently like, retweet or share a fake news story. But if you do, you’re unwittingly helping to spread the fake news or even endorse it.

Certain sections of the PR industry are renowned for using trickery, sleight of hand and dark arts to pull the wool over people’s eyes on behalf of their clients.  But if you’ve got a good story to tell, why rely on cheap gimmicks?  At Source PR we offer straightforward, effective and most importantly honest advice.  That’s the best way to build relationships and get results without the need for fake news.

Connectivity: What’s The Cost to Rural Businesses?

Tap. Click. Check-In. Tag. Review. The issue of whether businesses should or should not have an online presence is no longer a debate: today it is a must. But just how much can the issue of rural connectivity affect us?

We’re incredibly lucky here at Source – we enjoy a quaint rural village location, but within easy access of cities and commuter routes to visit clients all around the country. Poor 4G signal and dodgy internet isn’t something we particularly suffer from (touch wood), but this is certainly not the case for many other rural businesses.

The issue of poor connectivity goes further than just the frustration to business owners as they run their operations, it also affects customers, guests and clients. These effects are twofold – firstly, in this day and age, it is a fact that visiting customers expect good levels of connectivity as standard. Even those who come to stay with rural hospitality businesses to ‘get away from it all’ to leave the beeps of incoming texts and void of social media behind for a while and get back to nature, still expect some level of coverage just in case they want to reconnect with the outside world – they want the option.

Social Media requirements

Secondly, online social media presence is a great asset to any rural business. When guests are staying or customers use your services, they have the ability to help build your brand with a like, positive review or comment. Whilst customers are enjoying themselves in the moment, they’re most likely to check-in to let their followers know what they’re up to or upload an Instagram story showcasing your business to a whole new audience.

Allowing guests to connect with your business and express themselves in real time is invaluable – although many can create a positive review and upload photos when they’re back home, opportunities could be missed as this task slips down customers’ to-do lists when ‘real life’ settles back in.

The cost of poor connectivity can have a huge impact on rural businesses – so let’s hope the issue becomes a higher Government priority!

 

 

 

Modern Communications and Word of Mouth

A short while ago, news reached the UK that blood donors in Sweden receive a text message when their blood has been used to save someone’s life. For so many reasons, this is an excellently admirable scheme – those who are kind enough to give up their time to donate blood should be applauded, and communication to let them know that they’ve saved a life right there and then is the perfect way to let the magnitude of their kindness really hit home.

 

Whenever anyone’s using modern communications in new ways, our ears are always pricked – and with this innovative use of mobile communication, we started to think: could an initiative aimed to give back to the public, actually end up driving business goals?

 

Communication between businesses and their customers is the key topic here. By keeping customers, in this case the donors, updated throughout the entire blood journey they’ll feel more connected to the entire process. So whether you’re collecting donations or selling goods and services, keeping your customers linked and connected to the journey will only ever make them feel more valued.

 

Then you’ve got to look further down the line. If you receive a message saying that your blood has just saved another human being’s life, that’s hardly something you’re going to keep to yourself. When you get that incredibly unusual and special message, the natural reaction is to share it. Using modern communication tools sparks the unstoppable chain that is word of mouth – suddenly, a whole new group of people are aware of the service and its cause, and they can then go on to tell their work colleagues the next day about this unbelievable message their friend received.

 

By crafting the right words and sending them the right way, modern communication tools and old fashioned word of mouth work hand in hand to build and drive a brand’s message. It doesn’t matter what your goal is, by creating a unique and engaging story to communicate to your customers, you’ve started a campaign of brand awareness that has an infinite finish line.

Make Your Brand Stand Out From The Crowd

If the phrase ‘we’ve updated our privacy policy’ sends a shiver down your spine, don’t worry – you’re not alone. The recent changes in GDPR laws have left few untouched by consent forms and promises of the sacred nature of personal data collection. But we’re not here to talk about the value of an opted-in database (worthy of a whole other post of its own, with our client Textlocal finding that 54% of opted-in SMS users will respond to a business text), but rather about the panic that ensued as the 25th May approached – and how this can harm your brand.

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Where will competitors be spending their Marketing Budgets in 2018?

It’s a competitive world out there with ambitious businesses each seeking a secret recipe for a successful ‘marketing mix’ to help them win business and out compete competitors.  So, to help those who may be a little lost or unsure, we thought it would be useful to share what our clients are doing and the marketing trends that are proving popular in 2018.

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